Blog
What role does AR have in the Metaverse?
For emerging technology “veterans” we imagine there’s a collective eye-roll about the recent furor around Facebook (and then Microsoft, and then others’) announcements about the “Metaverse”. The idea of an alternative digital “world” has existed in various guises for a long time, so we’ve asked ourselves what’s so new that it has prompted the deluge of recent headlines. Is it the accelerated digitisation of the workplace brought about by Covid-19, the appearance of digital fashion items on gaming platforms, and the more widespread availability and adoption of blockchain technologies - prompting the boom in NFT’s - all three, or something else?
Next Generation Fan Experience
Using Augmented Reality to capture the attention of your fans offers a unique opportunity to spectacularly enhance in-stadium and digital engagement at the same time. Mixed Reality content provides the highest interactive experience-based throughput possible, making it the most effective live engagement tool available.
How the Carolina Panthers mixed reality fan experience works.
Augmented reality… mixed reality… virtual reality… All exciting tech with implications for fan experience but ones that never cut to the heart of what technology really exists for. Technology should and can deliver deep personal engagement, excitement and a new world of connection. When building next generation, exhilarating fan experiences, the wow factor has never been more important.
How Top Companies deliver groundbreaking Augmented Reality experiences?
Across 2021 digital immersive experiences are having an enormous growth, retail is shifting to retailment, hotels shifting to “Everything in one place” concept filled with new tech, zoos are bringing global awareness by creating 100% augmented reality immersion. Augmented Reality is an absolute "must have" in the tool-box of top brands and iconic organizations shaping groundbreaking engagement solutions. All leaders need a strong AR Partner and a solid AR Playbook to bring brilliant concepts to life!
How Augmented Reality can be a sea change for the Fashion Retail Industry
Unprecedented times in the world of retail call for unprecedented innovations. Today’s digital consumers require immediacy, personalisation and customisation as standard in both their shopping and buying experience. We at INDE think that our combination of augmented reality and computer vision represents a sea change in how fashion retail can operate.
5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality
When it comes to sponsorships, the most innovative brands has already moved from plaster logos everywhere to sponsorship activations. They are aware that blatant advertising can damage customer perception, while a well-executed fan experience can build brand awareness, brand affiliation and increase sales. There's a reason why immersive technologies such as AR became one of their favourite tools.
Launching your Product with Augmented Reality
The unique affordances of Augmented Reality (AR) in all its forms presents a solution to some of the problems that we’re all currently facing. As experts in AR technology INDE’s team has been developing and enhancing ways to help brands and agencies navigate our new reality.
3 Solutions To Save Your Live Event During Covid-19
Event organisers, agencies and location owners all over the world are therefore looking for alternatives, and fortunately our increasingly connected offers ready-made technologies for them. Digital experiences can replace physical experiences (and other face-to-face marketing initiatives) both effectively and safely in these uncertain times. The unique affordances of AR and VR in all their forms present viable and engaging solutions for experiential marketers.
So You’d Like to Launch an Augmented Reality Campaign in 2020? Here's What You Need to Consider!
It's vital to think through your objectives prior to planning any new project, and an AR project is no different. Augmented Reality has a lot to offer any industry. It can open up an entirely new approach to engage with potential customers, and it can be used across the entire purchase funnel from brand awareness - from consideration to incremental sale.
Here's What Team INDE Has Been Up To in 2019
2019 is coming to its end, so we've asked our colleagues at INDE to take a stroll down on memory lane and vote for their favourite AR experiences of the year. While it's nearly impossible to include all of our projects, we’ve tried our best to summarise what we've been up to in 2019.
4 Times When Augmented Reality Played a Role in Wildlife Conservation
Digitally “resurrecting” certain animal species or keeping extinct ones in digital form for future generations has always been near and dear to our hearts at INDE. We firmly believe that immersive technologies such as Augmented Reality can raise awareness of critically endangered species by providing them with a layer of interactivity, which generates recollection.
So You Think AR Wasn't Made For Navigation? Let Us Prove You're Wrong!
Way-finding is defined as the various ways in which people orient themselves in physical space and navigate from place to place. There has always been a need for information systems that guide people and enhance their understanding and experience within an environment.
The Brief History of Social Media AR Filters
"Camera marketing" is clearly one of the next waves of digital marketing, as smartphones and their integrated cameras have brought a new era in consumer behaviour: users engaging more and more with the physical world through a digital lens. It seems like the success of social media AR happened overnight, but the technology has been around for quite a while now. Let’s give you a brief overview of the evolution of AR face filters!
How to Run an Instagram AR Filter Campaign
Given that Instagram only fully opened the platform to branded AR filters in mid-August, most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping brand partners develop strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our partner AccessAR.
4 Inspiring Augmented Reality installation That Disrupted The Sport Industry
Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players, that's where out-of-the-box marketing campaigns come into the picture. Augmented Reality offers authentic, high quality and scalable experiences that lets fans meeting their heroes and share your message for you on social media. Learn how some of the biggest names in the sports industry has already benefited from AR and get inspired by them!
4 Times When INDE Revolutionised Fan Experiences With Augmented Reality-powered Photo Booths
We've introduced our Augmented Reality-powered photo booth called HeroMirror 3 years ago, which has been often imitated but never really got duplicated. We can see why our kiosk-sized AR experience inspired our competitors. It's the ultimate entertainment solution for any location, from cinema foyers to stadiums, malls and museums. HeroMirror keeps audiences of all ages entertained and engaged.
Motion Capture, Real-Time Face Animation and More: Here's What You Missed at ACM Siggraph 2019!
2019 is the second year when INDE has presented its R&D activity and products for peer-reviewed submissions at SIGGRAPH, the leading scientific conference in the field of computer graphics and interactive techniques. Last year, BroadcastAR, our core product, was exhibited in the Immersive Pavilion while this year we introduced the latest interactive version of HeroMirror in the Poster session.
4 Ways AR is Transforming the Workplace
Augmented reality (AR) is the layering of digital information and objects over our view of the real world. This technology is changing many industries and enabling people to do their jobs with increased efficiency. Employees will no longer need to carry paper files around with them. Instead, AR glasses will allow them to access information – visually - to solve a problem.
How is AR Changing the Sports Industry?
Augmented reality is disrupting sport in a number of different ways. The use of it isn’t new, however recent developments have taken immersive experiences to different levels; bringing fans into the game. Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players. Want to see it action? Here’s a closer look at how AR is changing the sports industry.
Augmented Reality: Transforming Wide-Ranging Industries
In today’s fast-moving, digital world, traditional methods of storytelling just don’t quite cut it. Instead, sectors as diverse as retail, advertising, entertainment and education are turning to immersive technologies to capture attention and inspire audiences. We’ve taken a look at some exciting retail and marketing projects making use of Augmented Reality technology.