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5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality
When it comes to sponsorships, the most innovative brands has already moved from plaster logos everywhere to sponsorship activations. They are aware that blatant advertising can damage customer perception, while a well-executed fan experience can build brand awareness, brand affiliation and increase sales. There's a reason why immersive technologies such as AR became one of their favourite tools.
4 Times When INDE Revolutionised Fan Experiences With Augmented Reality-powered Photo Booths
We've introduced our Augmented Reality-powered photo booth called HeroMirror 3 years ago, which has been often imitated but never really got duplicated. We can see why our kiosk-sized AR experience inspired our competitors. It's the ultimate entertainment solution for any location, from cinema foyers to stadiums, malls and museums. HeroMirror keeps audiences of all ages entertained and engaged.
Augmented Reality: a next-generation advertising tool
Out-of-home (OOH) advertisements have a simple goal: to reach out to as many viewers as possible. This can be achieved with large billboards along roads or more simply, with the perfect location in high foot traffic areas. No matter how much traffic a media space is exposed to, it still needs to captivate the audience and grab their attention. In this respect, AR seems to offer the perfect synergy to do just that - get people's attention (not the drivers’ though, safety first!)