Blog
So You Think AR Wasn't Made For Navigation? Let Us Prove You're Wrong!
Way-finding is defined as the various ways in which people orient themselves in physical space and navigate from place to place. There has always been a need for information systems that guide people and enhance their understanding and experience within an environment.
The Brief History of Social Media AR Filters
"Camera marketing" is clearly one of the next waves of digital marketing, as smartphones and their integrated cameras have brought a new era in consumer behaviour: users engaging more and more with the physical world through a digital lens. It seems like the success of social media AR happened overnight, but the technology has been around for quite a while now. Let’s give you a brief overview of the evolution of AR face filters!
How to Run an Instagram AR Filter Campaign
Given that Instagram only fully opened the platform to branded AR filters in mid-August, most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping brand partners develop strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our partner AccessAR.
Motion Capture, Real-Time Face Animation and More: Here's What You Missed at ACM Siggraph 2019!
2019 is the second year when INDE has presented its R&D activity and products for peer-reviewed submissions at SIGGRAPH, the leading scientific conference in the field of computer graphics and interactive techniques. Last year, BroadcastAR, our core product, was exhibited in the Immersive Pavilion while this year we introduced the latest interactive version of HeroMirror in the Poster session.
Here's what the Financial Times, China Daily and DMN wrote about INDE
The past few months have been incredibly busy for INDE, and not only in terms of managing a crazy amount of simultaneous Augmented Reality installations around the world, but also giving interviews to a number of media outlets interested in featuring our work and hearing our thoughts about the AR industry. Here’s our top 3 favourite stories published recently.
Here's why Theme Parks Should Choose Augmented Reality over Virtual Reality
Given the growth of the AR/VR industry and the ever so powerful entertainment industry (no recession can slow down the need for Entertainment), it is safe to expect that theme park operators will rapidly adopt these technologies. In order to address the merits of AR vs VR for theme park operators, let’s first assess what has been done so far by the community.
AT&T SHAPE, here we come with ARKit, HoloLens, Computer Vision & more
We are happy and excited to be part of this year’s edition of SHAPE, a Tech and Entertainment Expo sponsored by AT&T, exploring the convergence of technology and entertainment (Los Angeles, July 14-15).
How Augmented Reality Can Transform Enterprises
One of the most sought-after technologies in enterprises today is Augmented Reality as it holds promise for a smarter working process. The success of the Pokémon app is evidence of its success and is unlikely to stop there. A research featured on Digi-Capital stated mobile AR alone will drive $108 billion of the VR/AR market by 2021.
3 Reasons why Museums Should NOT Hesitate to Implement Augmented Reality
One of the main challenges museums around the world are facing is maintaining – let alone increasing – attendance numbers and engagement. This, in part, is due to the fact that younger audiences are more and more difficult to attract and keep engaged, at least by “traditional” exhibits.
We Saw the Future of Augmented Reality in a Field in 2011 and it Blew Our Minds
Technology. The empower of people, the future of all and most importantly the creator of hilarious entrepreneur folklore since the establishment of the computer. The stories that often accompany tech advances are usually too fantastical to take seriously.
5 Things Live Augmented Reality means for You
We have been pioneering the use of live control AR since 2012. We see it as a natural extension of systems like BroadcastAR, a system that allows group augmented reality experiences without an app or a touchscreen. BroadcastAR continues to be a runaway success across the world, with intalls in 40+ countries and a growing user base in everything from retail to zoo exhibitions.
9+3 essential Terms you need to know in Augmented and Virtual Reality
As we head towards 2017 we see the conversation around Augmented Reality and Virtual Reality seep into the mainstream. The problem, as always with new technology, is that 90% of the knowledge lays with 10% of the people.
8 key things to know about Augmented & Virtual Reality
Pay an expert to solve the problem quickly because that's what they specialise in. Hire amateurs and expect to waste time and money as a result. Yet in 2016 we're faced with the internet. The internet makes everyone an expert.