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The Brief History of Social Media AR Filters
Augmented Reality, Face filters Team INDE Augmented Reality, Face filters Team INDE

The Brief History of Social Media AR Filters

"Camera marketing" is clearly one of the next waves of digital marketing, as smartphones and their integrated cameras have brought a new era in consumer behaviour: users engaging more and more with the physical world through a digital lens. It seems like the success of social media AR happened overnight, but the technology has been around for quite a while now. Let’s give you a brief overview of the evolution of AR face filters!

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How to Run an Instagram AR Filter Campaign
Face filters, Augmented Reality Team INDE Face filters, Augmented Reality Team INDE

How to Run an Instagram AR Filter Campaign

Given that Instagram only fully opened the platform to branded AR filters in mid-August, most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping brand partners develop strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our partner AccessAR.

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Motion Capture, Real-Time Face Animation and More: Here's What You Missed at ACM Siggraph 2019!

Motion Capture, Real-Time Face Animation and More: Here's What You Missed at ACM Siggraph 2019!

2019 is the second year when INDE has presented its R&D activity and products for peer-reviewed submissions at SIGGRAPH, the leading scientific conference in the field of computer graphics and interactive techniques. Last year, BroadcastAR, our core product, was exhibited in the Immersive Pavilion while this year we introduced the latest interactive version of HeroMirror in the Poster session.

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Here's what the Financial Times, China Daily and DMN wrote about INDE
Augmented Reality, News coverage Team INDE Augmented Reality, News coverage Team INDE

Here's what the Financial Times, China Daily and DMN wrote about INDE

The past few months have been incredibly busy for INDE, and not only in terms of managing a crazy amount of simultaneous Augmented Reality installations around the world, but also giving interviews to a number of media outlets interested in featuring our work and hearing our thoughts about the AR industry. Here’s our top 3 favourite stories published recently.

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Here's why Theme Parks Should Choose Augmented Reality over Virtual Reality
Augmented Reality, Theme parks Team INDE Augmented Reality, Theme parks Team INDE

Here's why Theme Parks Should Choose Augmented Reality over Virtual Reality

Given the growth of the AR/VR industry and the ever so powerful entertainment industry (no recession can slow down the need for Entertainment), it is safe to expect that theme park operators will rapidly adopt these technologies. In order to address the merits of AR vs VR for theme park operators, let’s first assess what has been done so far by the community.

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3 Reasons why Museums Should NOT Hesitate to Implement Augmented Reality

3 Reasons why Museums Should NOT Hesitate to Implement Augmented Reality

One of the main challenges museums around the world are facing is maintaining – let alone increasing – attendance numbers and engagement. This, in part, is due to the fact that younger audiences are more and more difficult to attract and keep engaged, at least by “traditional” exhibits.

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We Saw the Future of Augmented Reality in a Field in 2011 and it Blew Our Minds

We Saw the Future of Augmented Reality in a Field in 2011 and it Blew Our Minds

Technology. The empower of people, the future of all and most importantly the creator of hilarious entrepreneur folklore since the establishment of the computer. The stories that often accompany tech advances are usually too fantastical to take seriously.

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5 Things Live Augmented Reality means for You

5 Things Live Augmented Reality means for You

We have been pioneering the use of live control AR since 2012. We see it as a natural extension of systems like BroadcastAR, a system that allows group augmented reality experiences without an app or a touchscreen. BroadcastAR continues to be a runaway success across the world, with intalls in 40+ countries and a growing user base in everything from retail to zoo exhibitions.

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