So You’d Like to Launch an Augmented Reality Campaign in 2020? Here's What You Need to Consider!
In a 2018 survey, Boston Consulting Group asked several marketers about their AR usage (or the lack thereof). 31% of the participants responded that their lack of knowledge and understanding of the technology prevented them from scaling up their AR efforts.
If you're still hesitant to commit because for this reason, feel free to reach out to us! We’re more than happy to guide you through the whole process of the kind of AR project that could transform your business. As a full-service AR company, we provide everything from software and hardware through to content, installation and support.
If you’ve already overcome the knowledge barrier - and you’re ready to amaze your clients and visitors with the power of AR - all you need to do is to contact us through our website or via email with the following details.
What are your objectives?
It's vital to think through your objectives prior to planning any new project, and an AR project is no different. Augmented Reality has a lot to offer any industry. It can open up an entirely new approach to engage with potential customers, and it can be used across the entire purchase funnel from brand awareness - from consideration to incremental sale. Once you set your goals, our team of producers, UX / UI designers and developers can come up with a mechanism that delivers value to your company.
Which INDE product are you interested in?
If you're reading this blog entry, most probably you've already spent at least a few minutes browsing our website and checking out our products. If there's an INDE product you already have in mind make sure to let us know, but you don't need to worry if you can't decide either Our team can help you identify the right tool for your objectives. Also, if there's a particular AR experience that has inspired you, we highly recommend that include this too in your enquiry, whether INDE made it or otherwise.
What content would you like to use - or make?
Whether you pick one of our large-screen experiences, our kiosk-sized photo booth or MobileAR it's vital to let us know what content would you’d like the system to display. Once again, visual references and examples are extremely helpful, so if there's a previous project you liked, let us know.
Keep in mind that INDE can offer you its own pre-made content as well - for our BroadcastAR system. These off-the-shelf AR experiences have been a really popular budget-friendly choice among our clients.
What is your ideal timeline for delivering the product?
If you have a timeline in mind, include this as well. Bear in mind that new development will take more time, and therefore exact delivery dates will depend on hardware availability, the complexity of your content and the number of custom elements that you might ask us to develop for you.
Would you like to rent or buy the hardware?
We offer large-screen and kiosk-sized augmented reality solutions for sale and rent as well - it's up to you, whether you'd prefer a permanent or long-term solution, or you'd like to host an experience only for a campaign. Also, make sure to let us know if you're considering to buy or rent more than one unit.
What's your rough budget allocated?
If you have requested a quote for any kind of immersive technology products before, you know that you won't get a clear answer before you provide some details. It may seem like a hassle, but the final price for each solution depends on many factors such as shipping cost, hardware or the complexity of the software and the content.
If you have a set budget for the project, include it in your email, so we can talk it over and agree upon realistic expectations and project costs before getting started.