How Augmented Reality can be a sea change for the Fashion Retail Industry
Unprecedented times in the world of retail call for unprecedented innovations. Today’s digital consumers require immediacy, personalisation and customisation as standard in both their shopping and buying experience.
We at INDE think that our combination of augmented reality and computer vision represents a sea change in how fashion retail can operate. Some of the biggest names in fashion, as Balenciaga, Chanel and Dior, have also demonstrated how seriously they are taking the transition from broadcast of 2D to 3D content, and how augmented reality immersive experiences are a key part of the future of fashion brands.
Virtual Fitting Mirror
Vyu, our new virtual fitting mirror is designed to bridge the digital divide that impedes the sale of physical objects, removing the friction experienced in both standard physical retail space and online. The unique affordances of augmented reality and computer vision enable consumers to instantly try on any clothing item in real-time in a form that’s instantly fitted to each individual.
Vyu: Virtual Fitting Mirror Launches
3D Try-On Mannequins
INDE is also able to offer users the ability to create custom 3D mannequins based on the physicalities of their own bodies. Users can set up a virtual avatar by entering their measurements, such as height, waist, or hips. Once they have set up the 3D mannequins, they can virtually try on the items they are considering buying, using their own living room as a catwalk.
This augmented reality visualisation enables an informed purchasing decision that can both increase sales and decrease the costs of returns.
Retail clothing try-on via mobile and kiosk augmented reality
AR Virtual Store Window
INDE’s vision is to bring the innovation associated with digital channels into the physical environment, combining the best of both worlds. AR technology also enables the transformation of a store or showroom into a “living” digital space, where customers are able to experience the physical attributes of a product as well as accessing relevant dynamic audio-visual content.
The augmented reality “store window” creates an immersive promotional experience to extend the brand voice, boost customer engagement, and increase overall foot traffic and sales. This brings branded interactive product display to an entirely new level.
VyuAR Augmented Reality store window at Tillys Retail stores, Orange County, CA