Blog
4 Ways AR is Transforming the Workplace
Augmented reality (AR) is the layering of digital information and objects over our view of the real world. This technology is changing many industries and enabling people to do their jobs with increased efficiency. Employees will no longer need to carry paper files around with them. Instead, AR glasses will allow them to access information – visually - to solve a problem.
How is AR Changing the Sports Industry?
Augmented reality is disrupting sport in a number of different ways. The use of it isn’t new, however recent developments have taken immersive experiences to different levels; bringing fans into the game. Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players. Want to see it action? Here’s a closer look at how AR is changing the sports industry.
Is the StoryFutures Academy the Future for Immersive Tech?
The UK is at the forefront of the creative revolution – and we’ve just taken another step further. The UK’s National Centre for Immersive Storytelling has just been launched, known as the StoryFutures Academy! What does this mean for creatives? How will it change the way we tell stories in the future? Let’s dig a little deeper…
Augmented Reality: Transforming Wide-Ranging Industries
In today’s fast-moving, digital world, traditional methods of storytelling just don’t quite cut it. Instead, sectors as diverse as retail, advertising, entertainment and education are turning to immersive technologies to capture attention and inspire audiences. We’ve taken a look at some exciting retail and marketing projects making use of Augmented Reality technology.
How Augmented Reality Can Transform Enterprises
One of the most sought-after technologies in enterprises today is Augmented Reality as it holds promise for a smarter working process. The success of the Pokémon app is evidence of its success and is unlikely to stop there. A research featured on Digi-Capital stated mobile AR alone will drive $108 billion of the VR/AR market by 2021.