PRODUCTS /
HeroMirror AR Mirror & Augmented Reality Photo Booth
HeroMirror Next-gen AR Photo Booths
From pro-athletes to movie icons via pop stars or animated heroes, HeroMirror creates the ultimate way for fans to meet their idols 24/7. Operating on a kiosk-size footprint, HeroMirror offers the ultimate plug-and-play entertainment solution in any location with limited space size.
FOR KEEPING
AUDIENCES OF ALL AGES ENTERTAINED AND ENGAGED
The Ultimate Augmented Reality Experience
An AR mirror is a life-size interactive display that overlays digital content onto a user's live reflection in real time. HeroMirror is INDE's AR mirror photo booth: it composites licensed IP, from sports teams and entertainment characters to film and music icons, directly onto the person standing in front of it.
HeroMirror is a standalone augmented reality kiosk that provides visitors and guests to any space with an immersive, personal AR experience featuring animated, green-screen or volumetric AR content and characters. The HeroMirror augmented reality photo booths are the go-to tool for live engagement in major league stadiums, on cruise ships, during major brand campaigns, promotions and in retail spaces.
Ideal for brands seeking to revolutionise the way they engage, entertain and create shareable moments for their customers and fans. The unique HeroMirror experiences incentivise social shares - providing 95-97% email delivery and 87% average email open rates - as users open the custom-branded HeroMirror emails multiple times to view & share their AR images and AR videos.
See HeroMirror live…
HeroMirror AR Kiosks in the wild
HeroMirror Super Bowl LIV AR Experience
Visa takes next-gen AR photo booths to the Super Bowl Fan Zone.
New York Red Bulls HeroMirror
The ultimate touchless Augmented Reality kiosk experience.
The Eras of Elvis AR Mirrors
The King is back in Augmented Reality.
Disney HeroMirror AR Kiosks
Wide range of current and past Disney characters.
HeroMirror AR Mirror Activations: Events, Venues, and Brand Campaigns
INDE has deployed HeroMirror across stadiums, cruise ships, museums, and brand campaigns, with each AR mirror photo booth built around a different audience and objective. Here's a selection of our work:
Visa Tokyo Olympics: HeroMirror delivered a branded fan experience tied to Visa's Olympic sponsorship, giving fans AR encounters with Team USA athletes and shareable content at scale.
Madame Tussauds Washington: HeroMirror runs as a permanent installation at the museum, giving visitors a gamified AR experience with the likeness of Alexander Hamilton.
Celebrity Cruises: HeroMirror gave passengers aboard a Celebrity Cruises expedition a branded AR photo experience with Captain Kate McCue, instantly shareable via email.
New York Red Bulls: HeroMirror operates as a permanent fan engagement installation at Red Bull Arena, where fans create and share AR experiences with player likenesses directly from the kiosk.
Elvis Graceland: Four HeroMirror kiosks give visitors a shareable AR photo experience with six era-specific versions of Elvis, selected through an on-site personality quiz.
Build an AR Mirror Activation With INDE
INDE has designed and installed AR mirror experiences in more than 50 countries for brands in sports, entertainment, retail, and live events. HeroMirror is available for permanent installs, touring activations, and pop-up engagements, with INDE handling content development, hardware, and installation in-house.
HeroMirror AR Experiences
The next-gen digital mirror seamlessly integrates users and AR characters into a remarkable personal interaction and augmented reality photo-opportunity. Each moment is captured in high-resolution video and photo, with both immediately shareable via email or social.
AR anywhere
HeroMirror provides the same high-quality immersive experiences as large-format products in a convenient kiosk-size device with no download required.
Device free for every brand
HeroMirror creates an incredible, personal experience and can easily loaded with a range of content types to cater for every brand’s needs. Whether animated, shot, or custom created, anything is possible content-wise.
Social by nature
All moments captured by HeroMirror can be instantly shared on email and social. INDE also offers custom sharing platforms for brands depending on their needs.
Touchless control
Utilising any device or smartphone, HeroMirror users can navigate the experience without ever touching the device itself using the HeroMirror Touchless plug-in.
Capture & Leverage Secure Data
Unlike a standard digital display, an augmented reality mirror places your branded IP with the person standing in front of it, turning every session into a measurable activation. INDE’s audience analytics can be customised to any business need, KPI and objective. The HeroMirror AR setups can (1) capture user contact details and (2) provide engagement metrics in real-time, delivered to an app or web interface for all units and locations.
Personal AR experience
Individual
Content
Integrate any character
Operates in public spaces
Standalone
Social Share
Share to social instantly
Revenue
Device-Free
No need for downloads
Integrate payment
HeroMirror Touchless
INDE’S HeroMirror Touchless transforms the users’ smartphones into remote controls with the user in charge to increase social shares instantly.
Want to discuss an idea, project, or campaign?
Discover what’s possible!
What we provide
📝 Concept & Design
💻 Content & VFX
🎬 Global Content Production
⚙️ Hardware Design
🌎 Global Installation and Support.
“INDE’s creative insight, combined with their great technical acumen, made them the perfect partner for us”.
Stuart Claxton - Guinness World Records
AR Mirror Photo Booth FAQs
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An AR mirror is a life-size interactive display that composites digital content, such as branded graphics or licensed IP, onto a user's live reflection in real time. Unlike a standard digital display, it responds to the person standing in front of it, producing a branded, shareable moment from every interaction. HeroMirror is INDE's AR mirror kiosk.
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AR mirrors run in stadiums, museums, cruise ships, retail spaces, live events, and brand campaigns. HeroMirror from INDE has been activated for Visa's Tokyo Olympics sponsorship, at Madame Tussauds Washington, aboard Celebrity Cruises, at Red Bull Arena, and at the Elvis Graceland complex.
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An AR photo booth is one of the most popular uses of an AR mirror. HeroMirror works as an AR mirror photo booth: it places users alongside AR characters, captures each moment in high-resolution photo and video, and shares it instantly via email or social, with no app download required.