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How Augmented Reality can be a sea change for the Fashion Retail Industry

How Augmented Reality can be a sea change for the Fashion Retail Industry

Unprecedented times in the world of retail call for unprecedented innovations. Today’s digital consumers require immediacy, personalisation and customisation as standard in both their shopping and buying experience.  We at INDE think that our combination of augmented reality and computer vision represents a sea change in how fashion retail can operate.

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5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality

5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality

When it comes to sponsorships, the most innovative brands has already moved from plaster logos everywhere to sponsorship activations. They are aware that blatant advertising can damage customer perception, while a well-executed fan experience can build brand awareness, brand affiliation and increase sales. There's a reason why immersive technologies such as AR became one of their favourite tools.

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3 Solutions To Save Your Live Event During Covid-19

3 Solutions To Save Your Live Event During Covid-19

Event organisers, agencies and location owners all over the world are therefore looking for alternatives, and fortunately our increasingly connected offers ready-made technologies for them. Digital experiences can replace physical experiences (and other face-to-face marketing initiatives) both effectively and safely in these uncertain times. The unique affordances of AR and VR in all their forms present viable and engaging solutions for experiential marketers.

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4 Inspiring Augmented Reality installation That Disrupted The Sport Industry

4 Inspiring Augmented Reality installation That Disrupted The Sport Industry

Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players, that's where out-of-the-box marketing campaigns come into the picture. Augmented Reality offers authentic, high quality and scalable experiences that lets fans meeting their heroes and share your message for you on social media. Learn how some of the biggest names in the sports industry has already benefited from AR and get inspired by them!

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4 Times When INDE Revolutionised Fan Experiences With Augmented Reality-powered Photo Booths

4 Times When INDE Revolutionised Fan Experiences With Augmented Reality-powered Photo Booths

We've introduced our Augmented Reality-powered photo booth called HeroMirror 3 years ago, which has been often imitated but never really got duplicated. We can see why our kiosk-sized AR experience inspired our competitors. It's the ultimate entertainment solution for any location, from cinema foyers to stadiums, malls and museums. HeroMirror keeps audiences of all ages entertained and engaged.

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4 Ways AR is Transforming the Workplace

4 Ways AR is Transforming the Workplace

Augmented reality (AR) is the layering of digital information and objects over our view of the real world. This technology is changing many industries and enabling people to do their jobs with increased efficiency. Employees will no longer need to carry paper files around with them. Instead, AR glasses will allow them to access information – visually - to solve a problem.

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How is AR Changing the Sports Industry?

How is AR Changing the Sports Industry?

Augmented reality is disrupting sport in a number of different ways. The use of it isn’t new, however recent developments have taken immersive experiences to different levels; bringing fans into the game. Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players. Want to see it action? Here’s a closer look at how AR is changing the sports industry.

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Augmented Reality: Transforming Wide-Ranging Industries

Augmented Reality: Transforming Wide-Ranging Industries

In today’s fast-moving, digital world, traditional methods of storytelling just don’t quite cut it. Instead, sectors as diverse as retail, advertising, entertainment and education are turning to immersive technologies to capture attention and inspire audiences. We’ve taken a look at some exciting retail and marketing projects making use of Augmented Reality technology.

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13 Killer Augmented Reality Installations in Shopping Malls Around The World

13 Killer Augmented Reality Installations in Shopping Malls Around The World

Let’s face it, competition among retailers is fiercer than ever, and – understandably – retailers are very demanding with shopping malls when it comes to generating footfall. Not only is there competition among shopping malls for that footfall, but e-commerce has steadily been chipping away from the brick and mortar retailers’ market share.

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6 Great Examples of Zoos Using Augmented Reality

6 Great Examples of Zoos Using Augmented Reality

Augmented Reality technology does not hold a magic bullet in terms of triggering interest in young people, and protecting zoos and aquariums from ever-growing competition. On the other hand, these organisations have to understand they are starting to lose a generation of young people who demand interaction from any experience.

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5 Brilliant Augmented Reality Mobile Apps

5 Brilliant Augmented Reality Mobile Apps

Mobile continues to be a fascinating space for the deployment of AR. For many years expectation has sadly outweighed technical capability, but things are changing fast. Despite the inevitable gimmicks, the face apps, the inward-looking marketing campaigns, Augmented Reality provides real power in the right hands. Since 2011, we've done hundreds of AR projects worldwide – Here's our top 5 favourite Mobile AR developments.

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7 Killer Use Cases of Augmented Reality

7 Killer Use Cases of Augmented Reality

Since 2011 we have developed location-based and mobile Augmented Reality products and experiences in over 40 countries, for the world’s leading entertainment and education brands. Below are some of the greatest examples of how they utilised AR to revolutionise the way they engage, educate and entertain their audiences.

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5 Things Live Augmented Reality means for You

5 Things Live Augmented Reality means for You

We have been pioneering the use of live control AR since 2012. We see it as a natural extension of systems like BroadcastAR, a system that allows group augmented reality experiences without an app or a touchscreen. BroadcastAR continues to be a runaway success across the world, with intalls in 40+ countries and a growing user base in everything from retail to zoo exhibitions.

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Augmented Reality: a next-generation advertising tool

Augmented Reality: a next-generation advertising tool

Out-of-home (OOH) advertisements have a simple goal: to reach out to as many viewers as possible. This can be achieved with large billboards along roads or more simply, with the perfect location in high foot traffic areas. No matter how much traffic a media space is exposed to, it still needs to captivate the audience and grab their attention. In this respect, AR seems to offer the perfect synergy to do just that - get people's attention (not the drivers’ though, safety first!)

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5 killer Augmented Reality features for Museums and Education

5 killer Augmented Reality features for Museums and Education

Museums, visitor centres, zoos, aquariums and education boards are now looking at augmented reality as a tool to educate and entertain the younger, app-wielding generation Y and beyond. To help those considering it all, we give you a short and sweet feature and benefit list for the next internal meeting when your colleague says they don’t “believe in technology”.

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Why Use AR?: The Top 3 Misconceptions About Augmented Reality

Why Use AR?: The Top 3 Misconceptions About Augmented Reality

Let's be honest, Augmented Reality still hasn’t earned the respect it undoubtedly deserves. A lot of this is simply down to the fact that it hasn't hit the mainstream yet but a little is also due to lack of understanding and a lack of education by providers like us to help dispel some myths. 

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Augmented Reality in Zoos: 6 Reasons Why no one should fear digital animals in physical spaces

Augmented Reality in Zoos: 6 Reasons Why no one should fear digital animals in physical spaces

Technology, the disruptor of business models, the destroyer of tradition. And herein lies the problem with both the digital industry’s approach to the world, and those outside who see it as a terrifying monster hellbent on destroying everyone and everything in its path.

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