5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality
When it comes to sponsorships, the most innovative brands has already moved from plaster logos everywhere to sponsorship activations. They are aware that blatant advertising can damage customer perception, while a well-executed fan experience can build brand awareness, brand affiliation and even increase sales.
There's a reason why immersive technologies such as augmented reality became one of their favourite tools: their audience doesn't just see the brand, but they have experience with it that they won't be likely to forget.
As a full-service AR company, we've deployed hundreds of AR-powered fan experiences for clients such as Coca-Cola, The WWF, Universal Studios, 20th Century Fox, American Express, Warner Bros., National Geographic, The Smithsonian Institution, BBC Worldwide and more. While it's nearly impossible to include each of them, here are a few of our favourite brand activations we've created throughout the years.
Official Pizza Sponsor BroadcastAR Interactive Augmented Reality Experience for Pizza Hut at SuperBowl LIII
We've developed a custom AR experience for Pizza Hut featuring Pittsburgh Steelers wide receivers Antonio Brown and JuJu Smith-Schuster, providing NFL fans with the opportunity to participate in a "dance-off" with the superstar duo at Super Bowl LIII.
AR experience at Super Bowl LIII by INDE x Pizza Hut with Antonio Brown and JuJu Smith-Schuster
Fans could choose from some popular dances to perform in real-time. Each participant's interaction with the Steelers superstars was automatically captured by the BroadcastAR Interactive system, available immediately in video and photo format for fans to download or share online.
This interactive fan experience generated over 6,240 interactions, including 3,543 shares via email, 964 via Twitter, 1,578 via Facebook, and 2,812 direct downloads. Ultimately, we deployed this same installation at the NFL Draft, proving the versatile scalability of our large-screen AR experiences.
Two Lane HeroMirror Augmented Reality Experience for Luke Bryan and Constellation Brands
We've developed and deployed a kiosk-sized photo booth featuring Luke Bryan, to commemorate the release of his Two Lane American Lager. The HeroMirror experience allowed fans to meet, greet, and strum a tune or drink a beer with the country superstar and American Idol celebrity judge.
INDE’s HeroMirror AR kiosk lets fans celebrate Luke Bryan’s tour and the announcement of his very own beer line
With an easy-to-operate touchscreen interface, the HeroMirror experience prompts users to choose from three different encounters with Luke Bryan: cheers with a beer, sing a tune, or simply strike a pose. The AR photo booth records each user experience, making it immediately shareable via email or on-site printing.
Arsenal BroadcastAR Interactive Augmented Reality Experience for The Armoury and Adidas
Premier League football club Arsenal launched their new Adidas home kit on July 1, 2019. Their flagship shop - The Armoury - re-opened its door after a huge rebranding with an Augmented Reality-powered skills area, where fans can have their skills rated by Mesut Özil, Ainsley Maitland-Niles or Alex Iwobi.
INDE partnered with Arsenal FC for an in-store Augmented Reality experience with players
Hosts invite fans to the cage and hand over an iPad that can choose a member of the first team for the experience. The host then directs the fan to a marked spot on the floor. After that, the Arsenal player then "walks" on screen and encourages the user to show their ball skills. Once the tricks were complete Arsenal player responds with his signature reaction, then gets set for a unique photo opportunity with the fan. The picture - and the entire performance - is automatically captured by the BroadcastAR Interactive system, and can be shared instantly.
It wasn't the first experience INDE has created for Adidas: in 2018 we developed a similar product for Adidas with Brazil and Real Madrid player Marcelo, which has been deployed in multiple locations and various events worldwide.
International Women's Day HeroMirror Augmented Reality Experience for Celebrity Cruises featuring Captain Kate McCue
Using our kiosk-sized AR platform, this experience offered passengers onboard the Celebrity Cruises expedition the unique opportunity to pose with the ship's captain, Kate McCue, the first-ever American female to command a mega cruise ship. The touchscreen interface allows for easy user interactivity and creates a simple and intimate photo opportunity with the legendary captain that's immediately shareable via email.
Celebrity Cruises and INDE debut partnership with AR-powered photo booth featuring Captain Kate McCue
This particular HeroMirror didn't just raise brand awareness for Celebrity Cruises or offer a supplemental revenue stream with the photo keepsakes; it also promoted internet services aboard the ship, due guest desire to share the images immediately on social media.
Detective Pikachu HeroMirror Augmented Reality Experience for Warner Brothers
Warner Bros. celebrated the release of the live-action/animated film, "Pokémon: Detective Pikachu," with a unique AR experience that created a photo-realistic picture with fans and their favourite Pokémon and movie leading cartoon - Pikachu, itself!
HeroMirror, INDE's Augmented Reality photo booth brought Detective Pikachu to life at ComicCon Brasil
With an easy touchscreen interface, the HeroMirror experience guides the user through a simple, two-to-three step process for a photo with the animated character. The system instantly captured the encounter in video and photo format, sharable with friends and family via email on on-site printing.
The "Pokémon: Detective Pikachu" HeroMirror debuted at Comic-Con Brasil in São Paulo, December 2018. According to analytics, users shared 2,742 images and videos via email and also printed 2108 photos on-site. The experience was deployed again to 7-Eleven's annual convention and CinemaCon, then to 10 AMC Theatres across the United States.