7 Killer Use Cases of Augmented Reality
Since 2011 we have developed location-based and mobile Augmented Reality products and experiences in over 40 countries, for the world’s leading entertainment and education brands. Below are some of the greatest examples of how they utilised AR to revolutionise the way they engage, educate and entertain their audiences.
Marketing: BBC “Frozen Planet” BroadcastAR
The large-screen AR experience, launched in support of BBC's Blu-ray/DVD Frozen Planet, allowed viewers to interact with the animals of the Polar Region. The greatest moments were captured by the system, so people could share their experience online.
Arctic Explorer 3D Augmented Reality experience by INDE for BBC Frozen Planet
Education: The Doseum “Citylab” MobileAR application
The DoSeum commissioned INDE to develop an AR tabletop game for children, allowing them to discover the possibilities of creating healthy and balanced cities, as part of their interactive adventures at San Antonio's Museum for Kids.
The Doseum “CityLab” Augmented Reality App – Building a City
Entertainment: Jurassic Park BroadcastAR experience at Universal Studios
The definitive dinosaur experience produced exclusively for Jurassic Park at Universal Studios, Orlando with American Express, featuring some of the world's most realistic 3D dinos ever created in Augmented Reality.
Augmented Reality dinosaurs: Jurassic Park BroadcastAR experience at Universal Studios by INDE
Raising Awareness: Coca-Cola and WWF “Artic Home” BroadcastAR
A powerful partnership between a non-profit organisation and a global brand to promote the preservation of nature’s finite resources. The objective was to raise awareness and funds supporting the conservation of the polar bears’ home affected by climate change.
Augmented Reality App "Resurrecting" the Last Three Northern White Rhinos in NYC by INDE
Brand activation on a live event: Adidas Tango League AR Experience
A custom AR experience that allowed Adidas Tango League participants to virtually impress – or alternatively, disappoint – Brasil and Real star Marcelo with their football tricks, placing the freestylers right beside the football icon at multiple live events worldwide.
Interactive Augmented Reality experience for Adidas feat. Marcelo Vieira by INDE
Conservation: “Air, Land & Sea” BroadcastAR Experience at Toronto Zoo
Air, Land & Sea – an AR experience created in collaboration with the National Geographic Society – was used in combination with Nat Geo's stunning photography, to highlight the work the zoo is doing to ensure the ongoing survival of the world's most vulnerable species.
Air, Land & Sea Augmented Reality by INDE x National Geographic at Toronto Zoo