Blog
5 Things Live Augmented Reality means for You
We have been pioneering the use of live control AR since 2012. We see it as a natural extension of systems like BroadcastAR, a system that allows group augmented reality experiences without an app or a touchscreen. BroadcastAR continues to be a runaway success across the world, with intalls in 40+ countries and a growing user base in everything from retail to zoo exhibitions.
Our road to understanding Augmented Reality's role in education
Back in 2011 our fledgling business (at that point an advertising agency) began preparing a proposal for a client we had little knowledge of outside of the obvious. With little or no brief we were asked to provide ideas for a back to school experiential campaign that would communicate the essence of the brand using a device that required no set design, elaborate construction or sky high budget. That brand was National Geographic. And the pressure was on.