Blog
Launching your Product with Augmented Reality
The unique affordances of Augmented Reality (AR) in all its forms presents a solution to some of the problems that we’re all currently facing. As experts in AR technology INDE’s team has been developing and enhancing ways to help brands and agencies navigate our new reality.
4 Inspiring Augmented Reality installation That Disrupted The Sport Industry
Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players, that's where out-of-the-box marketing campaigns come into the picture. Augmented Reality offers authentic, high quality and scalable experiences that lets fans meeting their heroes and share your message for you on social media. Learn how some of the biggest names in the sports industry has already benefited from AR and get inspired by them!
4 Times When INDE Revolutionised Fan Experiences With Augmented Reality-powered Photo Booths
We've introduced our Augmented Reality-powered photo booth called HeroMirror 3 years ago, which has been often imitated but never really got duplicated. We can see why our kiosk-sized AR experience inspired our competitors. It's the ultimate entertainment solution for any location, from cinema foyers to stadiums, malls and museums. HeroMirror keeps audiences of all ages entertained and engaged.
4 Ways AR is Transforming the Workplace
Augmented reality (AR) is the layering of digital information and objects over our view of the real world. This technology is changing many industries and enabling people to do their jobs with increased efficiency. Employees will no longer need to carry paper files around with them. Instead, AR glasses will allow them to access information – visually - to solve a problem.
13 Killer Augmented Reality Installations in Shopping Malls Around The World
Let’s face it, competition among retailers is fiercer than ever, and – understandably – retailers are very demanding with shopping malls when it comes to generating footfall. Not only is there competition among shopping malls for that footfall, but e-commerce has steadily been chipping away from the brick and mortar retailers’ market share.
6 Great Examples of Zoos Using Augmented Reality
Augmented Reality technology does not hold a magic bullet in terms of triggering interest in young people, and protecting zoos and aquariums from ever-growing competition. On the other hand, these organisations have to understand they are starting to lose a generation of young people who demand interaction from any experience.
5 Augmented Reality Success Stories
Since 2011 we have launched Augmented Reality products and experiences for the world’s leading entertainment and education brands in more than 200 locations worldwide. Each installation has been different in terms of content, objective and space, and each one has a success story of its own – below are some of the most powerful ones.
5 Brilliant Augmented Reality Mobile Apps
Mobile continues to be a fascinating space for the deployment of AR. For many years expectation has sadly outweighed technical capability, but things are changing fast. Despite the inevitable gimmicks, the face apps, the inward-looking marketing campaigns, Augmented Reality provides real power in the right hands. Since 2011, we've done hundreds of AR projects worldwide – Here's our top 5 favourite Mobile AR developments.
7 Killer Use Cases of Augmented Reality
Since 2011 we have developed location-based and mobile Augmented Reality products and experiences in over 40 countries, for the world’s leading entertainment and education brands. Below are some of the greatest examples of how they utilised AR to revolutionise the way they engage, educate and entertain their audiences.
5 Things Live Augmented Reality means for You
We have been pioneering the use of live control AR since 2012. We see it as a natural extension of systems like BroadcastAR, a system that allows group augmented reality experiences without an app or a touchscreen. BroadcastAR continues to be a runaway success across the world, with intalls in 40+ countries and a growing user base in everything from retail to zoo exhibitions.
21st century thinking (and beyond) in Education
INDE has a very challenging dual role – and arguably responsibility – in its marketplace, which it has in common with many who operate using “emerging” technology. It acts not only as a revenue-generating commercial operator, which of course it has to in order to stay alive, but also as an evangelist. Ensuring that we have time and capacity to act as effective evangelists is a constant battle with the practicalities of running a business.
Augmented Reality: a next-generation advertising tool
Out-of-home (OOH) advertisements have a simple goal: to reach out to as many viewers as possible. This can be achieved with large billboards along roads or more simply, with the perfect location in high foot traffic areas. No matter how much traffic a media space is exposed to, it still needs to captivate the audience and grab their attention. In this respect, AR seems to offer the perfect synergy to do just that - get people's attention (not the drivers’ though, safety first!)
Use cases for AR & VR: some thoughts on the experience
AR and VR are here to stay it seems, as big companies are investing a lot of money into a market that’s projected to be worth more than $30 billion by 2018 and $120(!) billion by 2020. That’s a pretty big market to get a piece of, and it’s no wonder a lot of companies are scrambling to prepare for the big boom that’s supposed to be coming this year.
5 killer Augmented Reality features for Museums and Education
Museums, visitor centres, zoos, aquariums and education boards are now looking at augmented reality as a tool to educate and entertain the younger, app-wielding generation Y and beyond. To help those considering it all, we give you a short and sweet feature and benefit list for the next internal meeting when your colleague says they don’t “believe in technology”.
Why Use AR?: The Top 3 Misconceptions About Augmented Reality
Let's be honest, Augmented Reality still hasn’t earned the respect it undoubtedly deserves. A lot of this is simply down to the fact that it hasn't hit the mainstream yet but a little is also due to lack of understanding and a lack of education by providers like us to help dispel some myths.
Augmented Reality in Zoos: 6 Reasons Why no one should fear digital animals in physical spaces
Technology, the disruptor of business models, the destroyer of tradition. And herein lies the problem with both the digital industry’s approach to the world, and those outside who see it as a terrifying monster hellbent on destroying everyone and everything in its path.
The Three Cs: Content, Content & Content - Why AR & VR need quality 3D
Being born content creators with a love of technology allows you to understand that people don’t interact with 0s and 1s. Over many years we have been criticised and praised in equal measure. From Hong Kong to Bogota people have always been quick to suggest upgrades, alternatives, general criticism - often without even being asked. In fact most of the time without ever being asked!
World Premiere: INDE's Air, Land and Sea AR Experience Arrives at the Toronto Zoo
INDE's Air, Land and Sea Augmented Reality (AR) experience, in collaboration with the National Geographic Society, will bring wild animals closer to visitors at the world famous Toronto Zoo. The new, permanent installation is expected to attract hundreds of thousands of people every year when it opens on June 27, 2015.
AR vs. VR: Two Completely Different Technologies
With all the talk about Virtual Reality (VR) over the past 12 months, poor old augmented reality (AR) has felt a little put out when it comes to grabbing the headlines. The relentless march of innovation decided that augmented reality was obsolete, assigned to the scrap heap after someone said “why don’t you just fill out the whole camera view with content” and be done with it.