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5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality

5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality

When it comes to sponsorships, the most innovative brands has already moved from plaster logos everywhere to sponsorship activations. They are aware that blatant advertising can damage customer perception, while a well-executed fan experience can build brand awareness, brand affiliation and increase sales. There's a reason why immersive technologies such as AR became one of their favourite tools.

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4 Inspiring Augmented Reality installation That Disrupted The Sport Industry

4 Inspiring Augmented Reality installation That Disrupted The Sport Industry

Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players, that's where out-of-the-box marketing campaigns come into the picture. Augmented Reality offers authentic, high quality and scalable experiences that lets fans meeting their heroes and share your message for you on social media. Learn how some of the biggest names in the sports industry has already benefited from AR and get inspired by them!

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