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5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality
When it comes to sponsorships, the most innovative brands has already moved from plaster logos everywhere to sponsorship activations. They are aware that blatant advertising can damage customer perception, while a well-executed fan experience can build brand awareness, brand affiliation and increase sales. There's a reason why immersive technologies such as AR became one of their favourite tools.
Here's What Team INDE Has Been Up To in 2019
2019 is coming to its end, so we've asked our colleagues at INDE to take a stroll down on memory lane and vote for their favourite AR experiences of the year. While it's nearly impossible to include all of our projects, we’ve tried our best to summarise what we've been up to in 2019.
4 Inspiring Augmented Reality installation That Disrupted The Sport Industry
Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players, that's where out-of-the-box marketing campaigns come into the picture. Augmented Reality offers authentic, high quality and scalable experiences that lets fans meeting their heroes and share your message for you on social media. Learn how some of the biggest names in the sports industry has already benefited from AR and get inspired by them!