Blog
How Top Companies deliver groundbreaking Augmented Reality experiences?
Across 2021 digital immersive experiences are having an enormous growth, retail is shifting to retailment, hotels shifting to “Everything in one place” concept filled with new tech, zoos are bringing global awareness by creating 100% augmented reality immersion. Augmented Reality is an absolute "must have" in the tool-box of top brands and iconic organizations shaping groundbreaking engagement solutions. All leaders need a strong AR Partner and a solid AR Playbook to bring brilliant concepts to life!
5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality
When it comes to sponsorships, the most innovative brands has already moved from plaster logos everywhere to sponsorship activations. They are aware that blatant advertising can damage customer perception, while a well-executed fan experience can build brand awareness, brand affiliation and increase sales. There's a reason why immersive technologies such as AR became one of their favourite tools.
So You’d Like to Launch an Augmented Reality Campaign in 2020? Here's What You Need to Consider!
It's vital to think through your objectives prior to planning any new project, and an AR project is no different. Augmented Reality has a lot to offer any industry. It can open up an entirely new approach to engage with potential customers, and it can be used across the entire purchase funnel from brand awareness - from consideration to incremental sale.
How to Run an Instagram AR Filter Campaign
Given that Instagram only fully opened the platform to branded AR filters in mid-August, most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping brand partners develop strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our partner AccessAR.