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5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality

5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality

When it comes to sponsorships, the most innovative brands has already moved from plaster logos everywhere to sponsorship activations. They are aware that blatant advertising can damage customer perception, while a well-executed fan experience can build brand awareness, brand affiliation and increase sales. There's a reason why immersive technologies such as AR became one of their favourite tools.

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