Blog
Next Generation Fan Experience
Using Augmented Reality to capture the attention of your fans offers a unique opportunity to spectacularly enhance in-stadium and digital engagement at the same time. Mixed Reality content provides the highest interactive experience-based throughput possible, making it the most effective live engagement tool available.
How Top Companies deliver groundbreaking Augmented Reality experiences?
Across 2021 digital immersive experiences are having an enormous growth, retail is shifting to retailment, hotels shifting to “Everything in one place” concept filled with new tech, zoos are bringing global awareness by creating 100% augmented reality immersion. Augmented Reality is an absolute "must have" in the tool-box of top brands and iconic organizations shaping groundbreaking engagement solutions. All leaders need a strong AR Partner and a solid AR Playbook to bring brilliant concepts to life!
5 Brands That Maximalised The Benefits They Could Get From Being a Sponsor With Augmented Reality
When it comes to sponsorships, the most innovative brands has already moved from plaster logos everywhere to sponsorship activations. They are aware that blatant advertising can damage customer perception, while a well-executed fan experience can build brand awareness, brand affiliation and increase sales. There's a reason why immersive technologies such as AR became one of their favourite tools.
4 Inspiring Augmented Reality installation That Disrupted The Sport Industry
Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players, that's where out-of-the-box marketing campaigns come into the picture. Augmented Reality offers authentic, high quality and scalable experiences that lets fans meeting their heroes and share your message for you on social media. Learn how some of the biggest names in the sports industry has already benefited from AR and get inspired by them!
How is AR Changing the Sports Industry?
Augmented reality is disrupting sport in a number of different ways. The use of it isn’t new, however recent developments have taken immersive experiences to different levels; bringing fans into the game. Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players. Want to see it action? Here’s a closer look at how AR is changing the sports industry.
13 Killer Augmented Reality Installations in Shopping Malls Around The World
Let’s face it, competition among retailers is fiercer than ever, and – understandably – retailers are very demanding with shopping malls when it comes to generating footfall. Not only is there competition among shopping malls for that footfall, but e-commerce has steadily been chipping away from the brick and mortar retailers’ market share.
5 Augmented Reality Success Stories
Since 2011 we have launched Augmented Reality products and experiences for the world’s leading entertainment and education brands in more than 200 locations worldwide. Each installation has been different in terms of content, objective and space, and each one has a success story of its own – below are some of the most powerful ones.
7 Killer Use Cases of Augmented Reality
Since 2011 we have developed location-based and mobile Augmented Reality products and experiences in over 40 countries, for the world’s leading entertainment and education brands. Below are some of the greatest examples of how they utilised AR to revolutionise the way they engage, educate and entertain their audiences.
The basics of Augmented Reality – Interview with an AR expert
What is Augmented Reality? What's the difference between Augmented Reality and Virtual Reality? How do you ensure the digital additions spatially register with the real world, in real-time? How does mobile AR work? What type of professionals are needed to create an AR app? Learn more about the basics of INDE from Norbert Kovacs, INDE's CTO.
World Premiere: INDE's Air, Land and Sea AR Experience Arrives at the Toronto Zoo
INDE's Air, Land and Sea Augmented Reality (AR) experience, in collaboration with the National Geographic Society, will bring wild animals closer to visitors at the world famous Toronto Zoo. The new, permanent installation is expected to attract hundreds of thousands of people every year when it opens on June 27, 2015.
Our road to understanding Augmented Reality's role in education
Back in 2011 our fledgling business (at that point an advertising agency) began preparing a proposal for a client we had little knowledge of outside of the obvious. With little or no brief we were asked to provide ideas for a back to school experiential campaign that would communicate the essence of the brand using a device that required no set design, elaborate construction or sky high budget. That brand was National Geographic. And the pressure was on.