Blog
3D Animals in Aquariums? Sooner Rather Than Later, Please – Here’s Why
Look, we are not trying to say that AR and VR experiences are the magic bullet, single-handedly revolutionising the Aquarium Industry, protecting your organisation from ever-growing competition. It’s obvious that most Aquariums are wonderful institutions educating past, current and future generations since 1853, treating and protecting animals as closest family members.
Pokemon GO, AR & The Future Of Mobile Gaming
When Pokémon GO was unveiled last summer, it looked like possibly the biggest game changer in mobile gaming history. Not only did it resurrect one of the most popular gaming franchises of all time, but it did so through an exciting and almost entirely new style of gameplay: the use of mobile cameras for augmented reality.
As an Augmented Reality company, we know ARKit will be huge – here's why
The real impact of Apple's ARKit remains to be seen, but as you can tell by the number of new Augmented Reality demos and samples out there, it has already grabbed the attention of many. As ever, the quantity does not always equal quality but in this case, it’s a huge step forward that developers all around the world are giving it a try, and sharing results.
AT&T SHAPE, here we come with ARKit, HoloLens, Computer Vision & more
We are happy and excited to be part of this year’s edition of SHAPE, a Tech and Entertainment Expo sponsored by AT&T, exploring the convergence of technology and entertainment (Los Angeles, July 14-15).
Next-Generation Edutainment with Augmented Reality
As a parent of a 5 year old I’m more than engaged in the ongoing conversation about all aspects of education as he approaches school age. This includes considering the role of technology in their education.
How Augmented Reality Can Transform Enterprises
One of the most sought-after technologies in enterprises today is Augmented Reality as it holds promise for a smarter working process. The success of the Pokémon app is evidence of its success and is unlikely to stop there. A research featured on Digi-Capital stated mobile AR alone will drive $108 billion of the VR/AR market by 2021.
3 Reasons why Museums Should NOT Hesitate to Implement Augmented Reality
One of the main challenges museums around the world are facing is maintaining – let alone increasing – attendance numbers and engagement. This, in part, is due to the fact that younger audiences are more and more difficult to attract and keep engaged, at least by “traditional” exhibits.
We Saw the Future of Augmented Reality in a Field in 2011 and it Blew Our Minds
Technology. The empower of people, the future of all and most importantly the creator of hilarious entrepreneur folklore since the establishment of the computer. The stories that often accompany tech advances are usually too fantastical to take seriously.
5 Things Live Augmented Reality means for You
We have been pioneering the use of live control AR since 2012. We see it as a natural extension of systems like BroadcastAR, a system that allows group augmented reality experiences without an app or a touchscreen. BroadcastAR continues to be a runaway success across the world, with intalls in 40+ countries and a growing user base in everything from retail to zoo exhibitions.
9+3 essential Terms you need to know in Augmented and Virtual Reality
As we head towards 2017 we see the conversation around Augmented Reality and Virtual Reality seep into the mainstream. The problem, as always with new technology, is that 90% of the knowledge lays with 10% of the people.
8 key things to know about Augmented & Virtual Reality
Pay an expert to solve the problem quickly because that's what they specialise in. Hire amateurs and expect to waste time and money as a result. Yet in 2016 we're faced with the internet. The internet makes everyone an expert.
HoloLens: The future of augmented reality
It was early May and Christmas just arrived to the office of INDE. We got our HoloLens development kit from our US office, and we were jumping up and down like kids who got the toy they always wanted.
Why Pokemon GO is more than PR and not the new Twitter
No one, not Nintendo, not Niantic or anyone else saw this coming. That’s a lie, maybe Nintendo’s PR agency had some kind of inkling but in hindsight we’ll never know the truth. No, no one really expected augmented reality to enter the mainstream news arm race via a mediocre GPS based mobile app leveraged with an ageing IP.
Augmented Reality: Revolutionising Education
We all know that technology in education is now as essential as pencil and paper. Public schools in the United States now provide one computer for every five students, and it’s safe to assume that very soon, technology will take over from the traditional tools in helping children learn and collaborate with each other in classrooms.
21st century thinking (and beyond) in Education
INDE has a very challenging dual role – and arguably responsibility – in its marketplace, which it has in common with many who operate using “emerging” technology. It acts not only as a revenue-generating commercial operator, which of course it has to in order to stay alive, but also as an evangelist. Ensuring that we have time and capacity to act as effective evangelists is a constant battle with the practicalities of running a business.
We often get asked: “Are you creating the Matrix?”
“You are making Virtual Reality, right? So are you building the Matrix?” - A question I get frequently from friends and journalists, when I explain what I work with. Which makes me actually think, that people have real fear of emerging technologies taking over their senses and blending the boundaries between the real and the virtual.
Augmented Reality: a next-generation advertising tool
Out-of-home (OOH) advertisements have a simple goal: to reach out to as many viewers as possible. This can be achieved with large billboards along roads or more simply, with the perfect location in high foot traffic areas. No matter how much traffic a media space is exposed to, it still needs to captivate the audience and grab their attention. In this respect, AR seems to offer the perfect synergy to do just that - get people's attention (not the drivers’ though, safety first!)
Use cases for AR & VR: some thoughts on the experience
AR and VR are here to stay it seems, as big companies are investing a lot of money into a market that’s projected to be worth more than $30 billion by 2018 and $120(!) billion by 2020. That’s a pretty big market to get a piece of, and it’s no wonder a lot of companies are scrambling to prepare for the big boom that’s supposed to be coming this year.
10 things that Virtual Reality Makers won’t tell you in 2016
It seems that everywhere you look at the moment there’s someone talking about virtual reality. It’s the Kardashian of media consumption devices. Below are some thoughts on the real state of the technology and some pointers what it does and more importantly what it doesn’t.
Why it’s time for Museums to embrace the scary, glary For-Profit world of advertising
Over the past four years we have had the pleasure to work across a multitude of industries in some of the most amazing countries on earth. From schools in Mongolia to the biggest drinks brands via the greatest museums on all four corners of the planet it’s helped us to learn more about the interconnection or lack of between industries that should know more about each other.