Blog
The forgotten ancestors of Virtual Reality
The need to immerse audiences into a landscape or a battle scene is a lot older than most of us might think. One of the greatest attempts of past centuries was the panoramic painting.
T-Rex Revealed: The story from a different perspective
When we were tasked to create an “invisible” exhibition themed around recent scientific findings on dinosaurs and T-Rexes in particular, we were excited to work on an educational application that teaches kids about these fascinating creatures in a visual way. We were prepared to work on a large scale but fundamentally simple Augmented Reality application that uses target images to position the content and track the space to keep the content in place.
In Praise Of.... UK TRADE AND INVESTMENT
Anyone who has ever run an SME in a rapidly growing industry will tell you that certain things are unavoidable. Long days and longer nights are the norm. Seemingly insurmountable objects occur on an hourly basis, with every situation designed to test your patience, existence and quite often mental health.
Broadcast Augmented Reality 2: The live experience
When we were creating the first BroadcastAR experience way back in 2011, we aimed for an application that provides a great interactive experience to the audience with no barrier to entry. The key was to have immersive, close to photorealistic content that allows the viewer to forget about what is really going on in the background.
Virtual Reality in Theme Parks: Some thoughts on application
There has been a lot of talk in recent months about how big the AR/VR market will become in the coming years. We are eagerly waiting to find out more about Microsoft’s Hololens, what the Metaio/Apple marriage has in store for us, and of course, what the Oculus consumer headset model will be capable of delivering. Needless to say, AR/VR are two incredibly versatile technologies and most sectors/industries can benefit from them.
5 killer Augmented Reality features for Museums and Education
Museums, visitor centres, zoos, aquariums and education boards are now looking at augmented reality as a tool to educate and entertain the younger, app-wielding generation Y and beyond. To help those considering it all, we give you a short and sweet feature and benefit list for the next internal meeting when your colleague says they don’t “believe in technology”.
When the biggest hurdle is… the ad agency
I once worked for a business that was looking to change the way people bought sponsorship in sport, arts and entertainment. It intended to create an open and transparent marketplace for brands to buy sponsorship packages - presented in a uniform and clear format on a website - from the appropriate rights holders. Great idea, huh? Who needs an agency who's charging a 20% fee (or more) when a site might only charge 5%?
Why Use AR?: The Top 3 Misconceptions About Augmented Reality
Let's be honest, Augmented Reality still hasn’t earned the respect it undoubtedly deserves. A lot of this is simply down to the fact that it hasn't hit the mainstream yet but a little is also due to lack of understanding and a lack of education by providers like us to help dispel some myths.
Computer Vision and R&D: understanding people in real world camera views
At the end of 2013 our internal R&D began experimenting with a new kind of tool. As ever with early stage R&D the progress in slow, laborious and often populated by people who disagreed, didn’t believe or just simply don’t see the point at all - the stage of the lone wolf. Anyone who has ever found themselves at this stage before any early adoption will know just how lonely it can be.
Augmented Reality in Zoos: 6 Reasons Why no one should fear digital animals in physical spaces
Technology, the disruptor of business models, the destroyer of tradition. And herein lies the problem with both the digital industry’s approach to the world, and those outside who see it as a terrifying monster hellbent on destroying everyone and everything in its path.
The slow, slow rise of fast moving technology: VR and User Experience
With one slice of the planet currently charging headstrong toward a world where we all consume social media through obstructive welding goggles and the other half predicting a world where we play Minecraft in waiting rooms, it’s worth considering just how small a distance we’ve travelled and just how far we have to go with VR interaction in particular.
The Three Cs: Content, Content & Content - Why AR & VR need quality 3D
Being born content creators with a love of technology allows you to understand that people don’t interact with 0s and 1s. Over many years we have been criticised and praised in equal measure. From Hong Kong to Bogota people have always been quick to suggest upgrades, alternatives, general criticism - often without even being asked. In fact most of the time without ever being asked!
Welcome to the Smallest Multinational on the Planet
We often jokingly refer to ourselves as the "Smallest Multinational on the Planet" but maintaining projects in 20 countries is all about process, understanding, enthusiasm and most of all patience.
World Premiere: INDE's Air, Land and Sea AR Experience Arrives at the Toronto Zoo
INDE's Air, Land and Sea Augmented Reality (AR) experience, in collaboration with the National Geographic Society, will bring wild animals closer to visitors at the world famous Toronto Zoo. The new, permanent installation is expected to attract hundreds of thousands of people every year when it opens on June 27, 2015.
AR vs. VR: Two Completely Different Technologies
With all the talk about Virtual Reality (VR) over the past 12 months, poor old augmented reality (AR) has felt a little put out when it comes to grabbing the headlines. The relentless march of innovation decided that augmented reality was obsolete, assigned to the scrap heap after someone said “why don’t you just fill out the whole camera view with content” and be done with it.
5 essentials to consider when creating mobile Augmented Reality applications
In one hit Apple entered the market for augmented reality working on existing mobile devices and it’s got a lot of people talking about the potential prior to wearable revolution. Smart phones are everywhere, in everyone’s pocket, and capable of generating rich AR experiences given the right set up. What is not to like?
Our road to understanding Augmented Reality's role in education
Back in 2011 our fledgling business (at that point an advertising agency) began preparing a proposal for a client we had little knowledge of outside of the obvious. With little or no brief we were asked to provide ideas for a back to school experiential campaign that would communicate the essence of the brand using a device that required no set design, elaborate construction or sky high budget. That brand was National Geographic. And the pressure was on.