Here's what the Financial Times, China Daily and DMN wrote about INDE
The past few months have been incredibly busy for INDE, and not only in terms of managing a crazy amount of simultaneous Augmented Reality installations around the world, but also giving interviews to a number of media outlets interested in featuring our work and hearing our thoughts about the AR industry. Here’s our top 3 favourite stories published recently.
Financial Times: “Augmented Reality Start-up Looks To Recreate The Shopping Trip”
“Stroll across an ice cap and stroke a polar bear. Kill an alien with a lightsabre. Do football tricks while your favourite sports star stands by your side, coaching you. These are just a few of the otherworldly experiences offered by start-up INDE using augmented reality technology…”
Speaking of the Financial Times, we’ve also been selected for the “FT Future 100 UK” – a list of the UK’s most exciting, newsworthy and influential companies in the fast-growth space.
China Daily: “UK Firms Open Arms To Unique Platform'“
“On the ground floor of a shopping mall in Shanghai, huge crowds gathered to watch and interact with dinosaurs created by the British company INDE's augmented reality technology. Small children jumped up and down in the air shouting with excitement, overwhelmed by the experience of seeing such real-looking life-size dinosaurs for the first time…”
DMN: “Real is Not Real Enough: Tapping Into The Power of AR”
“The real world around you only goes as far as you can see. If you look at it through your phone or tablet, will you see more? Augmented Reality (AR) can deliver that. […] Trying to figure out the best uses for AR, though, has its challenges. First uses in recent years have been “gimmicky.” The technology simply did its thing to amuse the user, nothing more. Only now, some companies have figured out how to deliver that “next step…”
