Blog
An AR App Dedicated to the Memory of Sudan, the Last Male Northern White Rhino
The world is still in mourning after the death of Sudan, the last male Northern White Rhino, on March 19, 2018. 45-year-old Sudan did an incredible work as a rhino conservation ambassador, highlighting the plight of rhino species around the world. His death leaves just two of his kind remaining on Earth – his daughter Najin and granddaughter Fatu.
The basics of Augmented Reality – Interview with an AR expert
What is Augmented Reality? What's the difference between Augmented Reality and Virtual Reality? How do you ensure the digital additions spatially register with the real world, in real-time? How does mobile AR work? What type of professionals are needed to create an AR app? Learn more about the basics of INDE from Norbert Kovacs, INDE's CTO.
Augmented Reality for Retail – INDE’s Revolutionary AR Solutions Explained
Working with leading retail clients and brands worldwide, our development, content and commercial teams at INDE can deeply connect with the fact that the challenges related to (1) generating foot traffic, (2) influencing and enhancing the customer journey, and (3) integrating digital and physical advertising / sales channels are immediate.
The Last Three Northern White Rhinos Brought to Life in Augmented Reality
As an Augmented Reality company, INDE creates products and experiences that inspire, entertain, inform and educate — next-generation platforms that change the way people interact with digital content. Since 2011 we have launched large-screen and mobile AR systems in over 40 countries, for the world’s leading entertainment and education brands.
5 Clever Mobile App Uses of Augmented Reality
Gameplay on the mobile phone has probably seen the biggest amount of growth out of all gaming platforms. From Snake on the Nokia in 1998 to Angry Birds flying across smartphone touchscreens in 2009, we’ve seen huge changes. Now, to keep mobile gaming fresh and to help field of the vast amount of inner - and outer - industry competition, the future seems to be gameplay that jumps out of the phone.
Here's why Theme Parks Should Choose Augmented Reality over Virtual Reality
Given the growth of the AR/VR industry and the ever so powerful entertainment industry (no recession can slow down the need for Entertainment), it is safe to expect that theme park operators will rapidly adopt these technologies. In order to address the merits of AR vs VR for theme park operators, let’s first assess what has been done so far by the community.
One 3D character, 5 ways to play and learn in Augmented Reality – Meet UCF
Since 2016 we have been quietly following our Unified Content Framework (UCF) Strategy. This allows us to build one 3D model and then deploy it across all of our product range. One 3D model can live within BroadcastAR (augmented reality for big screens), MobileAR (iOS/Android), HeroMirror (augmented reality vending machine, yep!), LiveAvatar (live control of 3D characters).
3D Animals in Aquariums? Sooner Rather Than Later, Please – Here’s Why
Look, we are not trying to say that AR and VR experiences are the magic bullet, single-handedly revolutionising the Aquarium Industry, protecting your organisation from ever-growing competition. It’s obvious that most Aquariums are wonderful institutions educating past, current and future generations since 1853, treating and protecting animals as closest family members.
As an Augmented Reality company, we know ARKit will be huge – here's why
The real impact of Apple's ARKit remains to be seen, but as you can tell by the number of new Augmented Reality demos and samples out there, it has already grabbed the attention of many. As ever, the quantity does not always equal quality but in this case, it’s a huge step forward that developers all around the world are giving it a try, and sharing results.
Next-Generation Edutainment with Augmented Reality
As a parent of a 5 year old I’m more than engaged in the ongoing conversation about all aspects of education as he approaches school age. This includes considering the role of technology in their education.
How Augmented Reality Can Transform Enterprises
One of the most sought-after technologies in enterprises today is Augmented Reality as it holds promise for a smarter working process. The success of the Pokémon app is evidence of its success and is unlikely to stop there. A research featured on Digi-Capital stated mobile AR alone will drive $108 billion of the VR/AR market by 2021.
3 Reasons why Museums Should NOT Hesitate to Implement Augmented Reality
One of the main challenges museums around the world are facing is maintaining – let alone increasing – attendance numbers and engagement. This, in part, is due to the fact that younger audiences are more and more difficult to attract and keep engaged, at least by “traditional” exhibits.
We Saw the Future of Augmented Reality in a Field in 2011 and it Blew Our Minds
Technology. The empower of people, the future of all and most importantly the creator of hilarious entrepreneur folklore since the establishment of the computer. The stories that often accompany tech advances are usually too fantastical to take seriously.
5 Things Live Augmented Reality means for You
We have been pioneering the use of live control AR since 2012. We see it as a natural extension of systems like BroadcastAR, a system that allows group augmented reality experiences without an app or a touchscreen. BroadcastAR continues to be a runaway success across the world, with intalls in 40+ countries and a growing user base in everything from retail to zoo exhibitions.
9+3 essential Terms you need to know in Augmented and Virtual Reality
As we head towards 2017 we see the conversation around Augmented Reality and Virtual Reality seep into the mainstream. The problem, as always with new technology, is that 90% of the knowledge lays with 10% of the people.
8 key things to know about Augmented & Virtual Reality
Pay an expert to solve the problem quickly because that's what they specialise in. Hire amateurs and expect to waste time and money as a result. Yet in 2016 we're faced with the internet. The internet makes everyone an expert.
Why Pokemon GO is more than PR and not the new Twitter
No one, not Nintendo, not Niantic or anyone else saw this coming. That’s a lie, maybe Nintendo’s PR agency had some kind of inkling but in hindsight we’ll never know the truth. No, no one really expected augmented reality to enter the mainstream news arm race via a mediocre GPS based mobile app leveraged with an ageing IP.
Augmented Reality: a next-generation advertising tool
Out-of-home (OOH) advertisements have a simple goal: to reach out to as many viewers as possible. This can be achieved with large billboards along roads or more simply, with the perfect location in high foot traffic areas. No matter how much traffic a media space is exposed to, it still needs to captivate the audience and grab their attention. In this respect, AR seems to offer the perfect synergy to do just that - get people's attention (not the drivers’ though, safety first!)
Use cases for AR & VR: some thoughts on the experience
AR and VR are here to stay it seems, as big companies are investing a lot of money into a market that’s projected to be worth more than $30 billion by 2018 and $120(!) billion by 2020. That’s a pretty big market to get a piece of, and it’s no wonder a lot of companies are scrambling to prepare for the big boom that’s supposed to be coming this year.
The forgotten ancestors of Virtual Reality
The need to immerse audiences into a landscape or a battle scene is a lot older than most of us might think. One of the greatest attempts of past centuries was the panoramic painting.