Blog

4 Times When Augmented Reality Played a Role in Wildlife Conservation

4 Times When Augmented Reality Played a Role in Wildlife Conservation

Digitally “resurrecting” certain animal species or keeping extinct ones in digital form for future generations has always been near and dear to our hearts at INDE. We firmly believe that immersive technologies such as Augmented Reality can raise awareness of critically endangered species by providing them with a layer of interactivity, which generates recollection.

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13 Killer Augmented Reality Installations in Shopping Malls Around The World

13 Killer Augmented Reality Installations in Shopping Malls Around The World

Let’s face it, competition among retailers is fiercer than ever, and – understandably – retailers are very demanding with shopping malls when it comes to generating footfall. Not only is there competition among shopping malls for that footfall, but e-commerce has steadily been chipping away from the brick and mortar retailers’ market share.

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7 Killer Use Cases of Augmented Reality

7 Killer Use Cases of Augmented Reality

Since 2011 we have developed location-based and mobile Augmented Reality products and experiences in over 40 countries, for the world’s leading entertainment and education brands. Below are some of the greatest examples of how they utilised AR to revolutionise the way they engage, educate and entertain their audiences.

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The basics of Augmented Reality – Interview with an AR expert

The basics of Augmented Reality – Interview with an AR expert

What is Augmented Reality? What's the difference between Augmented Reality and Virtual Reality? How do you ensure the digital additions spatially register with the real world, in real-time? How does mobile AR work? What type of professionals are needed to create an AR app? Learn more about the basics of INDE from Norbert Kovacs, INDE's CTO.

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Augmented Reality for Retail – INDE’s Revolutionary AR Solutions Explained
Augmented Reality in retail Team INDE Augmented Reality in retail Team INDE

Augmented Reality for Retail – INDE’s Revolutionary AR Solutions Explained

Working with leading retail clients and brands worldwide, our development, content and commercial teams at INDE can deeply connect with the fact that the challenges related to (1) generating foot traffic, (2) influencing and enhancing the customer journey, and (3) integrating digital and physical advertising / sales channels are immediate.

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Here's why Theme Parks Should Choose Augmented Reality over Virtual Reality
Augmented Reality, Theme parks Team INDE Augmented Reality, Theme parks Team INDE

Here's why Theme Parks Should Choose Augmented Reality over Virtual Reality

Given the growth of the AR/VR industry and the ever so powerful entertainment industry (no recession can slow down the need for Entertainment), it is safe to expect that theme park operators will rapidly adopt these technologies. In order to address the merits of AR vs VR for theme park operators, let’s first assess what has been done so far by the community.

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One 3D character, 5 ways to play and learn in Augmented Reality – Meet UCF

One 3D character, 5 ways to play and learn in Augmented Reality – Meet UCF

Since 2016 we have been quietly following our Unified Content Framework (UCF) Strategy. This allows us to build one 3D model and then deploy it across all of our product range. One 3D model can live within BroadcastAR (augmented reality for big screens), MobileAR (iOS/Android), HeroMirror (augmented reality vending machine, yep!), LiveAvatar (live control of 3D characters).

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Augmented Reality: a next-generation advertising tool

Augmented Reality: a next-generation advertising tool

Out-of-home (OOH) advertisements have a simple goal: to reach out to as many viewers as possible. This can be achieved with large billboards along roads or more simply, with the perfect location in high foot traffic areas. No matter how much traffic a media space is exposed to, it still needs to captivate the audience and grab their attention. In this respect, AR seems to offer the perfect synergy to do just that - get people's attention (not the drivers’ though, safety first!)

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Use cases for AR & VR: some thoughts on the experience
Team INDE Team INDE

Use cases for AR & VR: some thoughts on the experience

AR and VR are here to stay it seems, as big companies are investing a lot of money into a market that’s projected to be worth more than $30 billion by 2018 and $120(!) billion by 2020. That’s a pretty big market to get a piece of, and it’s no wonder a lot of companies are scrambling to prepare for the big boom that’s supposed to be coming this year.

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T-Rex Revealed: The story from a different perspective

T-Rex Revealed: The story from a different perspective

When we were tasked to create an “invisible” exhibition themed around recent scientific findings on dinosaurs and T-Rexes in particular, we were excited to work on an educational application that teaches kids about these fascinating creatures in a visual way. We were prepared to work on a large scale but fundamentally simple Augmented Reality application that uses target images to position the content and track the space to keep the content in place.

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Broadcast Augmented Reality 2: The live experience

Broadcast Augmented Reality 2: The live experience

When we were creating the first BroadcastAR experience way back in 2011, we aimed for an application that provides a great interactive experience to the audience with no barrier to entry. The key was to have immersive, close to photorealistic content that allows the viewer to forget about what is really going on in the background.

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5 killer Augmented Reality features for Museums and Education

5 killer Augmented Reality features for Museums and Education

Museums, visitor centres, zoos, aquariums and education boards are now looking at augmented reality as a tool to educate and entertain the younger, app-wielding generation Y and beyond. To help those considering it all, we give you a short and sweet feature and benefit list for the next internal meeting when your colleague says they don’t “believe in technology”.

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World Premiere: INDE's Air, Land and Sea AR Experience Arrives at the Toronto Zoo

World Premiere: INDE's Air, Land and Sea AR Experience Arrives at the Toronto Zoo

INDE's Air, Land and Sea Augmented Reality (AR) experience, in collaboration with the National Geographic Society, will bring wild animals closer to visitors at the world famous Toronto Zoo. The new, permanent installation is expected to attract hundreds of thousands of people every year when it opens on June 27, 2015.

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Our road to understanding Augmented Reality's role in education

Our road to understanding Augmented Reality's role in education

Back in 2011 our fledgling business (at that point an advertising agency) began preparing a proposal for a client we had little knowledge of outside of the obvious. With little or no brief we were asked to provide ideas for a back to school experiential campaign that would communicate the essence of the brand using a device that required no set design, elaborate construction or sky high budget. That brand was National Geographic. And the pressure was on.

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