Blog
How Augmented Reality can be a sea change for the Fashion Retail Industry
Unprecedented times in the world of retail call for unprecedented innovations. Today’s digital consumers require immediacy, personalisation and customisation as standard in both their shopping and buying experience. We at INDE think that our combination of augmented reality and computer vision represents a sea change in how fashion retail can operate.
Augmented Reality for Retail – INDE’s Revolutionary AR Solutions Explained
Working with leading retail clients and brands worldwide, our development, content and commercial teams at INDE can deeply connect with the fact that the challenges related to (1) generating foot traffic, (2) influencing and enhancing the customer journey, and (3) integrating digital and physical advertising / sales channels are immediate.
Computer Vision and R&D: understanding people in real world camera views
At the end of 2013 our internal R&D began experimenting with a new kind of tool. As ever with early stage R&D the progress in slow, laborious and often populated by people who disagreed, didn’t believe or just simply don’t see the point at all - the stage of the lone wolf. Anyone who has ever found themselves at this stage before any early adoption will know just how lonely it can be.