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How Augmented Reality can be a sea change for the Fashion Retail Industry

How Augmented Reality can be a sea change for the Fashion Retail Industry

Unprecedented times in the world of retail call for unprecedented innovations. Today’s digital consumers require immediacy, personalisation and customisation as standard in both their shopping and buying experience.  We at INDE think that our combination of augmented reality and computer vision represents a sea change in how fashion retail can operate.

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Augmented Reality: Transforming Wide-Ranging Industries

Augmented Reality: Transforming Wide-Ranging Industries

In today’s fast-moving, digital world, traditional methods of storytelling just don’t quite cut it. Instead, sectors as diverse as retail, advertising, entertainment and education are turning to immersive technologies to capture attention and inspire audiences. We’ve taken a look at some exciting retail and marketing projects making use of Augmented Reality technology.

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13 Killer Augmented Reality Installations in Shopping Malls Around The World

13 Killer Augmented Reality Installations in Shopping Malls Around The World

Let’s face it, competition among retailers is fiercer than ever, and – understandably – retailers are very demanding with shopping malls when it comes to generating footfall. Not only is there competition among shopping malls for that footfall, but e-commerce has steadily been chipping away from the brick and mortar retailers’ market share.

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Augmented Reality for Retail – INDE’s Revolutionary AR Solutions Explained
Augmented Reality in retail Team INDE Augmented Reality in retail Team INDE

Augmented Reality for Retail – INDE’s Revolutionary AR Solutions Explained

Working with leading retail clients and brands worldwide, our development, content and commercial teams at INDE can deeply connect with the fact that the challenges related to (1) generating foot traffic, (2) influencing and enhancing the customer journey, and (3) integrating digital and physical advertising / sales channels are immediate.

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Computer Vision and R&D: understanding people in real world camera views
Computer vision Team INDE Computer vision Team INDE

Computer Vision and R&D: understanding people in real world camera views

At the end of 2013 our internal R&D began experimenting with a new kind of tool. As ever with early stage R&D the progress in slow, laborious and often populated by people who disagreed, didn’t believe or just simply don’t see the point at all - the stage of the lone wolf. Anyone who has ever found themselves at this stage before any early adoption will know just how lonely it can be.

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