Blog
Here's what the Financial Times, China Daily and DMN wrote about INDE
The past few months have been incredibly busy for INDE, and not only in terms of managing a crazy amount of simultaneous Augmented Reality installations around the world, but also giving interviews to a number of media outlets interested in featuring our work and hearing our thoughts about the AR industry. Here’s our top 3 favourite stories published recently.
13 Killer Augmented Reality Installations in Shopping Malls Around The World
Let’s face it, competition among retailers is fiercer than ever, and – understandably – retailers are very demanding with shopping malls when it comes to generating footfall. Not only is there competition among shopping malls for that footfall, but e-commerce has steadily been chipping away from the brick and mortar retailers’ market share.
5 Augmented Reality Success Stories
Since 2011 we have launched Augmented Reality products and experiences for the world’s leading entertainment and education brands in more than 200 locations worldwide. Each installation has been different in terms of content, objective and space, and each one has a success story of its own – below are some of the most powerful ones.
5 Brilliant Augmented Reality Mobile Apps
Mobile continues to be a fascinating space for the deployment of AR. For many years expectation has sadly outweighed technical capability, but things are changing fast. Despite the inevitable gimmicks, the face apps, the inward-looking marketing campaigns, Augmented Reality provides real power in the right hands. Since 2011, we've done hundreds of AR projects worldwide – Here's our top 5 favourite Mobile AR developments.
Augmented Reality App Allows Children to Build Healthy Cities at the DoSeum
The Doseum: CityLab, a mobile AR application developed by INDE, is a game intended for children to discover the possibilities of creating healthy and balanced cities, as part of their interactive adventures at the DoSeum, San Antonio's Museum for Kids. The app uses Augmented Reality to create a unique 3D tabletop game that sparks kids' imagination and creativity in a fun and engaging way.
The basics of Augmented Reality – Interview with an AR expert
What is Augmented Reality? What's the difference between Augmented Reality and Virtual Reality? How do you ensure the digital additions spatially register with the real world, in real-time? How does mobile AR work? What type of professionals are needed to create an AR app? Learn more about the basics of INDE from Norbert Kovacs, INDE's CTO.
Augmented Reality for Retail – INDE’s Revolutionary AR Solutions Explained
Working with leading retail clients and brands worldwide, our development, content and commercial teams at INDE can deeply connect with the fact that the challenges related to (1) generating foot traffic, (2) influencing and enhancing the customer journey, and (3) integrating digital and physical advertising / sales channels are immediate.
The Last Three Northern White Rhinos Brought to Life in Augmented Reality
As an Augmented Reality company, INDE creates products and experiences that inspire, entertain, inform and educate — next-generation platforms that change the way people interact with digital content. Since 2011 we have launched large-screen and mobile AR systems in over 40 countries, for the world’s leading entertainment and education brands.
5 Clever Mobile App Uses of Augmented Reality
Gameplay on the mobile phone has probably seen the biggest amount of growth out of all gaming platforms. From Snake on the Nokia in 1998 to Angry Birds flying across smartphone touchscreens in 2009, we’ve seen huge changes. Now, to keep mobile gaming fresh and to help field of the vast amount of inner - and outer - industry competition, the future seems to be gameplay that jumps out of the phone.
Augmented Reality and Education
What would be your answer if someone asked you when you first experienced 'augmented reality’? You definitely shouldn't say you never did. If you’ve ever watched a live telecast of election vote counting, any sport that has the scorecard embedded on the screen, or some other similar exercise that displays the latest details in the corner of the screen, you have enjoyed some form of augmented reality.
One 3D character, 5 ways to play and learn in Augmented Reality – Meet UCF
Since 2016 we have been quietly following our Unified Content Framework (UCF) Strategy. This allows us to build one 3D model and then deploy it across all of our product range. One 3D model can live within BroadcastAR (augmented reality for big screens), MobileAR (iOS/Android), HeroMirror (augmented reality vending machine, yep!), LiveAvatar (live control of 3D characters).
3D Animals in Aquariums? Sooner Rather Than Later, Please – Here’s Why
Look, we are not trying to say that AR and VR experiences are the magic bullet, single-handedly revolutionising the Aquarium Industry, protecting your organisation from ever-growing competition. It’s obvious that most Aquariums are wonderful institutions educating past, current and future generations since 1853, treating and protecting animals as closest family members.
21st century thinking (and beyond) in Education
INDE has a very challenging dual role – and arguably responsibility – in its marketplace, which it has in common with many who operate using “emerging” technology. It acts not only as a revenue-generating commercial operator, which of course it has to in order to stay alive, but also as an evangelist. Ensuring that we have time and capacity to act as effective evangelists is a constant battle with the practicalities of running a business.
Augmented Reality: a next-generation advertising tool
Out-of-home (OOH) advertisements have a simple goal: to reach out to as many viewers as possible. This can be achieved with large billboards along roads or more simply, with the perfect location in high foot traffic areas. No matter how much traffic a media space is exposed to, it still needs to captivate the audience and grab their attention. In this respect, AR seems to offer the perfect synergy to do just that - get people's attention (not the drivers’ though, safety first!)
Use cases for AR & VR: some thoughts on the experience
AR and VR are here to stay it seems, as big companies are investing a lot of money into a market that’s projected to be worth more than $30 billion by 2018 and $120(!) billion by 2020. That’s a pretty big market to get a piece of, and it’s no wonder a lot of companies are scrambling to prepare for the big boom that’s supposed to be coming this year.
Why it’s time for Museums to embrace the scary, glary For-Profit world of advertising
Over the past four years we have had the pleasure to work across a multitude of industries in some of the most amazing countries on earth. From schools in Mongolia to the biggest drinks brands via the greatest museums on all four corners of the planet it’s helped us to learn more about the interconnection or lack of between industries that should know more about each other.
The forgotten ancestors of Virtual Reality
The need to immerse audiences into a landscape or a battle scene is a lot older than most of us might think. One of the greatest attempts of past centuries was the panoramic painting.
T-Rex Revealed: The story from a different perspective
When we were tasked to create an “invisible” exhibition themed around recent scientific findings on dinosaurs and T-Rexes in particular, we were excited to work on an educational application that teaches kids about these fascinating creatures in a visual way. We were prepared to work on a large scale but fundamentally simple Augmented Reality application that uses target images to position the content and track the space to keep the content in place.
In Praise Of.... UK TRADE AND INVESTMENT
Anyone who has ever run an SME in a rapidly growing industry will tell you that certain things are unavoidable. Long days and longer nights are the norm. Seemingly insurmountable objects occur on an hourly basis, with every situation designed to test your patience, existence and quite often mental health.
