Blog
What role does AR have in the Metaverse?
For emerging technology “veterans” we imagine there’s a collective eye-roll about the recent furor around Facebook (and then Microsoft, and then others’) announcements about the “Metaverse”. The idea of an alternative digital “world” has existed in various guises for a long time, so we’ve asked ourselves what’s so new that it has prompted the deluge of recent headlines. Is it the accelerated digitisation of the workplace brought about by Covid-19, the appearance of digital fashion items on gaming platforms, and the more widespread availability and adoption of blockchain technologies - prompting the boom in NFT’s - all three, or something else?
Launching your Product with Augmented Reality
The unique affordances of Augmented Reality (AR) in all its forms presents a solution to some of the problems that we’re all currently facing. As experts in AR technology INDE’s team has been developing and enhancing ways to help brands and agencies navigate our new reality.
The Brief History of Social Media AR Filters
"Camera marketing" is clearly one of the next waves of digital marketing, as smartphones and their integrated cameras have brought a new era in consumer behaviour: users engaging more and more with the physical world through a digital lens. It seems like the success of social media AR happened overnight, but the technology has been around for quite a while now. Let’s give you a brief overview of the evolution of AR face filters!
How to Run an Instagram AR Filter Campaign
Given that Instagram only fully opened the platform to branded AR filters in mid-August, most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping brand partners develop strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our partner AccessAR.
4 Inspiring Augmented Reality installation That Disrupted The Sport Industry
Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players, that's where out-of-the-box marketing campaigns come into the picture. Augmented Reality offers authentic, high quality and scalable experiences that lets fans meeting their heroes and share your message for you on social media. Learn how some of the biggest names in the sports industry has already benefited from AR and get inspired by them!