Blog
Is the StoryFutures Academy the Future for Immersive Tech?
The UK is at the forefront of the creative revolution – and we’ve just taken another step further. The UK’s National Centre for Immersive Storytelling has just been launched, known as the StoryFutures Academy! What does this mean for creatives? How will it change the way we tell stories in the future? Let’s dig a little deeper…
AR vs. VR: Two Completely Different Technologies
With all the talk about Virtual Reality (VR) over the past 12 months, poor old augmented reality (AR) has felt a little put out when it comes to grabbing the headlines. The relentless march of innovation decided that augmented reality was obsolete, assigned to the scrap heap after someone said “why don’t you just fill out the whole camera view with content” and be done with it.