Blog
Launching your Product with Augmented Reality
The unique affordances of Augmented Reality (AR) in all its forms presents a solution to some of the problems that we’re all currently facing. As experts in AR technology INDE’s team has been developing and enhancing ways to help brands and agencies navigate our new reality.
We often get asked: “Are you creating the Matrix?”
“You are making Virtual Reality, right? So are you building the Matrix?” - A question I get frequently from friends and journalists, when I explain what I work with. Which makes me actually think, that people have real fear of emerging technologies taking over their senses and blending the boundaries between the real and the virtual.
Use cases for AR & VR: some thoughts on the experience
AR and VR are here to stay it seems, as big companies are investing a lot of money into a market that’s projected to be worth more than $30 billion by 2018 and $120(!) billion by 2020. That’s a pretty big market to get a piece of, and it’s no wonder a lot of companies are scrambling to prepare for the big boom that’s supposed to be coming this year.
Virtual Reality in Theme Parks: Some thoughts on application
There has been a lot of talk in recent months about how big the AR/VR market will become in the coming years. We are eagerly waiting to find out more about Microsoft’s Hololens, what the Metaio/Apple marriage has in store for us, and of course, what the Oculus consumer headset model will be capable of delivering. Needless to say, AR/VR are two incredibly versatile technologies and most sectors/industries can benefit from them.
AR vs. VR: Two Completely Different Technologies
With all the talk about Virtual Reality (VR) over the past 12 months, poor old augmented reality (AR) has felt a little put out when it comes to grabbing the headlines. The relentless march of innovation decided that augmented reality was obsolete, assigned to the scrap heap after someone said “why don’t you just fill out the whole camera view with content” and be done with it.