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4 Times When Augmented Reality Played a Role in Wildlife Conservation

4 Times When Augmented Reality Played a Role in Wildlife Conservation

Digitally “resurrecting” certain animal species or keeping extinct ones in digital form for future generations has always been near and dear to our hearts at INDE. We firmly believe that immersive technologies such as Augmented Reality can raise awareness of critically endangered species by providing them with a layer of interactivity, which generates recollection.

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4 Times When INDE Revolutionised Fan Experiences With Augmented Reality-powered Photo Booths

4 Times When INDE Revolutionised Fan Experiences With Augmented Reality-powered Photo Booths

We've introduced our Augmented Reality-powered photo booth called HeroMirror 3 years ago, which has been often imitated but never really got duplicated. We can see why our kiosk-sized AR experience inspired our competitors. It's the ultimate entertainment solution for any location, from cinema foyers to stadiums, malls and museums. HeroMirror keeps audiences of all ages entertained and engaged.

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13 Killer Augmented Reality Installations in Shopping Malls Around The World

13 Killer Augmented Reality Installations in Shopping Malls Around The World

Let’s face it, competition among retailers is fiercer than ever, and – understandably – retailers are very demanding with shopping malls when it comes to generating footfall. Not only is there competition among shopping malls for that footfall, but e-commerce has steadily been chipping away from the brick and mortar retailers’ market share.

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Augmented Reality: a next-generation advertising tool

Augmented Reality: a next-generation advertising tool

Out-of-home (OOH) advertisements have a simple goal: to reach out to as many viewers as possible. This can be achieved with large billboards along roads or more simply, with the perfect location in high foot traffic areas. No matter how much traffic a media space is exposed to, it still needs to captivate the audience and grab their attention. In this respect, AR seems to offer the perfect synergy to do just that - get people's attention (not the drivers’ though, safety first!)

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5 killer Augmented Reality features for Museums and Education

5 killer Augmented Reality features for Museums and Education

Museums, visitor centres, zoos, aquariums and education boards are now looking at augmented reality as a tool to educate and entertain the younger, app-wielding generation Y and beyond. To help those considering it all, we give you a short and sweet feature and benefit list for the next internal meeting when your colleague says they don’t “believe in technology”.

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Why Use AR?: The Top 3 Misconceptions About Augmented Reality

Why Use AR?: The Top 3 Misconceptions About Augmented Reality

Let's be honest, Augmented Reality still hasn’t earned the respect it undoubtedly deserves. A lot of this is simply down to the fact that it hasn't hit the mainstream yet but a little is also due to lack of understanding and a lack of education by providers like us to help dispel some myths. 

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World Premiere: INDE's Air, Land and Sea AR Experience Arrives at the Toronto Zoo

World Premiere: INDE's Air, Land and Sea AR Experience Arrives at the Toronto Zoo

INDE's Air, Land and Sea Augmented Reality (AR) experience, in collaboration with the National Geographic Society, will bring wild animals closer to visitors at the world famous Toronto Zoo. The new, permanent installation is expected to attract hundreds of thousands of people every year when it opens on June 27, 2015.

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