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The Brief History of Social Media AR Filters
Augmented Reality, Face filters Team INDE Augmented Reality, Face filters Team INDE

The Brief History of Social Media AR Filters

"Camera marketing" is clearly one of the next waves of digital marketing, as smartphones and their integrated cameras have brought a new era in consumer behaviour: users engaging more and more with the physical world through a digital lens. It seems like the success of social media AR happened overnight, but the technology has been around for quite a while now. Let’s give you a brief overview of the evolution of AR face filters!

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