Visa's HeroMirror AR Kiosks Take Super Bowl LIV By Storm
Super Bowl Thrill with Contactless Payment in INDE's HeroMirror AR Experience
Fact Sheet
Client
Visa
Super Bowl LIV
Event
AR Setup
HeroMirror Augmented
Reality Kiosks by INDE
Featured NFL Stars
Touchdowns to Tap-to-Pay: AR Game-Changer at Super Bowl
Visa, the global leader in financial services, partnered with INDE to elevate the fan experience at Super Bowl LIV. We introduced an innovative HeroMirror AR experience, showcasing Visa’s “tap to pay” technology in the Super Bowl Fan Zone and across social media platforms.
Fans at the event engaged with top NFL players through the Visa-branded HeroMirrors. The AR experience brought them face-to-face with MVP Lamar Jackson, Saquon Barkley, George Kittle, and Christian McCaffrey, creating unforgettable moments with NFL icons.
The HeroMirror experience became a social media sensation, highlighted by Lamar Jackson's spontaneous participation, garnering over 1.5 million views, showcasing the power of AR in amplifying fan experiences.
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Impact
1
Merged fan experience with Visa's "tap to pay" technology.
2
Unique interactions with top NFL athletes.
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3 days, 1.5 million views, 2,000+ shares.
4
Integrated contactless card reader promoting Visa's payment system.
5
Memorable AR encounters captured and easily shareable on social media.
6
Pioneering AR approach to fan engagement during Super Bowl LIV.
Experience
The experience included an integrated card reader exclusively for Visa’s contactless cards. This feature not only provided interactive entertainment but also educated fans on the ease and benefits of Visa's "tap to pay" system, enhancing consumer engagement and promoting contactless payment technology.
INDE’s HeroMirror captured these unique encounters in both video and photo formats. Fans could instantly share their experiences on social media or via email making every interaction a shareable, viral moment.
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Deliverables
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(Hardware / AR Software) in the Super Bowl Fan Zone.
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Custom Branded with featured NFL Stars
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Delivered via online dashboard
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