Blog
The Three Cs: Content, Content & Content - Why AR & VR need quality 3D
Being born content creators with a love of technology allows you to understand that people don’t interact with 0s and 1s. Over many years we have been criticised and praised in equal measure. From Hong Kong to Bogota people have always been quick to suggest upgrades, alternatives, general criticism - often without even being asked. In fact most of the time without ever being asked!
World Premiere: INDE's Air, Land and Sea AR Experience Arrives at the Toronto Zoo
INDE's Air, Land and Sea Augmented Reality (AR) experience, in collaboration with the National Geographic Society, will bring wild animals closer to visitors at the world famous Toronto Zoo. The new, permanent installation is expected to attract hundreds of thousands of people every year when it opens on June 27, 2015.
AR vs. VR: Two Completely Different Technologies
With all the talk about Virtual Reality (VR) over the past 12 months, poor old augmented reality (AR) has felt a little put out when it comes to grabbing the headlines. The relentless march of innovation decided that augmented reality was obsolete, assigned to the scrap heap after someone said “why don’t you just fill out the whole camera view with content” and be done with it.
5 essentials to consider when creating mobile Augmented Reality applications
In one hit Apple entered the market for augmented reality working on existing mobile devices and it’s got a lot of people talking about the potential prior to wearable revolution. Smart phones are everywhere, in everyone’s pocket, and capable of generating rich AR experiences given the right set up. What is not to like?