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Augmented Reality: Transforming Wide-Ranging Industries

Augmented Reality: Transforming Wide-Ranging Industries

In today’s fast-moving, digital world, traditional methods of storytelling just don’t quite cut it. Instead, sectors as diverse as retail, advertising, entertainment and education are turning to immersive technologies to capture attention and inspire audiences. We’ve taken a look at some exciting retail and marketing projects making use of Augmented Reality technology.

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The Three Cs: Content, Content & Content - Why AR & VR need quality 3D

The Three Cs: Content, Content & Content - Why AR & VR need quality 3D

Being born content creators with a love of technology allows you to understand that people don’t interact with 0s and 1s. Over many years we have been criticised and praised in equal measure. From Hong Kong to Bogota people have always been quick to suggest upgrades, alternatives, general criticism - often without even being asked. In fact most of the time without ever being asked!

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