Blog

The Brief History of Social Media AR Filters
Augmented Reality, Face filters Team INDE Augmented Reality, Face filters Team INDE

The Brief History of Social Media AR Filters

"Camera marketing" is clearly one of the next waves of digital marketing, as smartphones and their integrated cameras have brought a new era in consumer behaviour: users engaging more and more with the physical world through a digital lens. It seems like the success of social media AR happened overnight, but the technology has been around for quite a while now. Let’s give you a brief overview of the evolution of AR face filters!

Read More
How to Run an Instagram AR Filter Campaign
Face filters, Augmented Reality Team INDE Face filters, Augmented Reality Team INDE

How to Run an Instagram AR Filter Campaign

Given that Instagram only fully opened the platform to branded AR filters in mid-August, most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping brand partners develop strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our partner AccessAR.

Read More