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3 Reasons why Museums Should NOT Hesitate to Implement Augmented Reality
One of the main challenges museums around the world are facing is maintaining – let alone increasing – attendance numbers and engagement. This, in part, is due to the fact that younger audiences are more and more difficult to attract and keep engaged, at least by “traditional” exhibits.
Our road to understanding Augmented Reality's role in education
Back in 2011 our fledgling business (at that point an advertising agency) began preparing a proposal for a client we had little knowledge of outside of the obvious. With little or no brief we were asked to provide ideas for a back to school experiential campaign that would communicate the essence of the brand using a device that required no set design, elaborate construction or sky high budget. That brand was National Geographic. And the pressure was on.