Blog
What role does AR have in the Metaverse?
For emerging technology “veterans” we imagine there’s a collective eye-roll about the recent furor around Facebook (and then Microsoft, and then others’) announcements about the “Metaverse”. The idea of an alternative digital “world” has existed in various guises for a long time, so we’ve asked ourselves what’s so new that it has prompted the deluge of recent headlines. Is it the accelerated digitisation of the workplace brought about by Covid-19, the appearance of digital fashion items on gaming platforms, and the more widespread availability and adoption of blockchain technologies - prompting the boom in NFT’s - all three, or something else?
Next Generation Fan Experience
Using Augmented Reality to capture the attention of your fans offers a unique opportunity to spectacularly enhance in-stadium and digital engagement at the same time. Mixed Reality content provides the highest interactive experience-based throughput possible, making it the most effective live engagement tool available.
How the Carolina Panthers mixed reality fan experience works.
Augmented reality… mixed reality… virtual reality… All exciting tech with implications for fan experience but ones that never cut to the heart of what technology really exists for. Technology should and can deliver deep personal engagement, excitement and a new world of connection. When building next generation, exhilarating fan experiences, the wow factor has never been more important.
AT&T SHAPE, here we come with ARKit, HoloLens, Computer Vision & more
We are happy and excited to be part of this year’s edition of SHAPE, a Tech and Entertainment Expo sponsored by AT&T, exploring the convergence of technology and entertainment (Los Angeles, July 14-15).
9+3 essential Terms you need to know in Augmented and Virtual Reality
As we head towards 2017 we see the conversation around Augmented Reality and Virtual Reality seep into the mainstream. The problem, as always with new technology, is that 90% of the knowledge lays with 10% of the people.