INDE’s Augmented Reality Dinosaurs Become Part of the Biggest Dino Expo on the Planet

Published: June 23, 2017

Back to the Jurassic, a cinematic Augmented Reality experience developed by UK company INDE, launches as one of the highlights at Expo Dino World in Brussels, a new blockbuster exhibition with over 60 animated lifelike dinosaurs.

INDE’s world-famous Jurassic-themed AR content, including some of the most realistic animated 3D dinosaurs ever created, takes expo visitors 65 million years back in time, to a world where some truly fascinating creatures ruled the planet. INDE’s large-screen AR system allows viewers to stand side by side with life-size digital dinosaurs such as a giant T-Rex, a pack of raptors and an iguanodon, numerous skeletons of which were unearthed in Belgium, at the end of the 19th century.  The greatest moments of this unique AR dinosaur encounter are automatically captured by the system so they can be easily shared with others.

Alex Poulson, INDE’s CEO said: “What we are building using AR is a new way to educate people about history, about the natural world, and about everything they ever dreamt of experiencing but never could. Augmented Reality is not a technology, it’s a teleportation machine. It’s bringing back the extinct and then learning about out why they’re gone. It’s touching wild animals and learning about the fragile environment and our impact on it. It’s about recreating situations and environments that train, educate, inform and entertain by experiencing them first-hand.”

INDE’s BroadcastAR system has already given millions of people the unique opportunity to pet a leopard, meet a life-sized T-Rex, and get splashed by orcas and dolphins in hundreds of education, entertainment and marketing spaces and events worldwide.