Exhibit Booth Using Augmented Reality Draws Huge Attention at the ASCO Annual Meeting

Puiblished: June 20, 2017

One of INDE’s latest custom Augmented Reality developments, getting viewers up-close and personal with a life-size, photorealistic 3D water bull, debuted at the ASCO (American Society of Clinical Oncology) Annual Meeting held in Chicago, Illinois in June 2017. The event brings together more than 30,000 oncology professionals from around the world.

The unique large-screen AR experience, created for Exelixis – a biopharmaceutical company focused on developing and commercializing small molecule therapies to improve the treatment of cancer – kept the company’s exhibit booth busy for the entire duration of the event, using the power of immersive entertainment.

As an increasing number of companies are looking at innovative ways to take customer engagement to the next level, Augmented Reality has become one of the most sought-after technologies today, due to its ability to engage, educate and entertain in a unique and highly efficient way. INDE’s BroadcastAR system has already given millions of people the unique opportunity to pet a leopard, meet a life-sized T-Rex, and get splashed by orcas and dolphins in hundreds of education, entertainment and marketing spaces and events worldwide.