Blog
Broadcast Augmented Reality 2: The live experience
When we were creating the first BroadcastAR experience way back in 2011, we aimed for an application that provides a great interactive experience to the audience with no barrier to entry. The key was to have immersive, close to photorealistic content that allows the viewer to forget about what is really going on in the background.
The Three Cs: Content, Content & Content - Why AR & VR need quality 3D
Being born content creators with a love of technology allows you to understand that people don’t interact with 0s and 1s. Over many years we have been criticised and praised in equal measure. From Hong Kong to Bogota people have always been quick to suggest upgrades, alternatives, general criticism - often without even being asked. In fact most of the time without ever being asked!