Buffalo Sabres NHL Stars take INDE’s AR Hero Mirror to the Ice.

International 4 Nations NHL Stars feature in Buffalo Sabres’ AR Hero Mirror, taking the interactive kiosk to the ice for the first time with Highmark Blue Cross!

Fact Sheet

Client

Buffalo Sabres interactive digital activation.

Location

Buffalo, NY.
USA

AR Setup

HeroMirror Augmented
Reality Kiosks by INDE

Featured Players

Experience Overview

Highmark Blue Cross, together with world-leading AR developer INDE, brought the Buffalo Sabres NHL stars to life with a new installation featuring INDE’s HeroMirror. The mirror unit enables fans to take photos of themselves hanging out with the Sabres International 4 Nations Stars in a seamless, end to end solution for sponsorship activation and data capture.

HeroMirror is INDE’s most popular AR products, bringing ground-breaking retail technology for many global entertainment brands. The Sabres fans got a unique experience that aligns with the values of their team, with high quality activations that represent its qualities and aspirations. The Buffalo Sabres and Highmark teams chose to partner with INDE to introduce the HeroMirror to NHL fans with this next generation AR activation

Are your partnership, sponsorship and brand teams gearing up for the customer engagement race?

We provide the tools and tech necessary to leverage your partnerships on-site for global impact.

Impact

1

World-First Fan Experience: The Hero Mirror gives Buffalo Sabres fans the ability to create a unique moment with their favorite NHL stars in AR

2

Priceless Interactions with NHL Players: Fans walked away with a money-can’t-buy digital souvenir from an unique experience.

4

Engagement Reach: The Hero Mirrors deliver high quality, engaging interactions with high social media sharing rates.

5

Memorable Encounters: Designed for shareability, each captured moment left a lasting impression, improving the sponsor's and team organisation’s reach.

Buffalo Sabres, Highmark and HeroMirror by INDE

For the first time on the ice INDE partnered with the Buffalo Sabres to feature its national and international NHL stars on its next generation Hero Mirror, care of our friends at Highmark Blue Cross. The Hero Mirror allows fans visiting the Highmark Stadium to interact onsite with the latest Augmented Reality technology, and gives them an amazing digital souvenir to take home - and share with family and friends. The seamless, end to end technology solution is an amazingly simple opportunity to deliver a unique fan “take away” souvenir, as well as delivering an engaging interaction that fans won’t forget during their visit to Highmark Stadium.

Ever dreamed of meeting your sporting heroes? The HeroMirror wins every time! This cutting-edge experience uses augmented reality to create a unique and safe way for fans to connect with their favorite artists, and delivers a whole new level of fan engagement!.

Deliverables

  • Seamless, user-friendly deployment..

  •  AR Hardware and Software.

  • Custom Branded with featured College stars

  • Delivered via online dashboard

  • For fans to spread their experiences across social media.