Sports Fans Engage with Visa's Olympic HeroMirror AR Experience
Visa Brings Olympic Spirit to its Contactless Payments Showcase
Fact Sheet
Client
Visa and Team USA
Location
Tokyo, Japan; New York, U.S.
AR Setup
HeroMirror Augmented
Reality Kiosks by INDE
Featured Athletes
Using an Olympics Sponsorship to Engage Fans and Demonstrate Contactless Payments:
With a groundbreaking fan experience that leverages Visa’s Tokyo Olympics sponsorship, INDE helped Visa showcase Visa's contactless technology using Augmented Reality. Using INDE's HeroMirror the INDE team created an immersive encounter with a number of Visa-sponsored Olympic athletes and the Olympic mascots.
More than just a visual and interactive treat, the Visa-branded HeroMirror was equipped with a contactless card reader that was specifically designed to work with Visa's cards. This feature educated fans about the convenience and benefits of "tap to pay", whilst the unique blend of entertainment and education established strengthened Visa's engagement with its target audience.
The HeroMirror units gave fans a dazzling opportunity to "meet" and engage with Olympic stars through a simple and engaging interactive journey, providing a unique digital give-away. The seamless integration of Visa's branding and payment technology ensured that before diving into the AR encounter, users were prompted to tap their Visa card.
Visa's strategic decision to marry consumer experience with their payment technology during such a pivotal sporting event not only emphasised their innovative approach but also spotlighted the capabilities of AR in shaping the future of brand and fan interactions.
Are your sponsorship and brand teams gearing up for the fan engagement race at Paris 2024 and LA 2028?
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Impact
1
Merged fan experience with Visa's "tap to pay" technology.
2
Unique interactions with top Olympic athletes.
3
Integrated contactless card reader promoting Visa's contactless payment system.
4
Memorable AR encounters captured and easily shareable on social media.
5
Pioneering AR approach to fan engagement during the Tokyo Olympics.
Experience
Once activated, fans found themselves side by side with their sports heroes, capturing once-in-a-lifetime moments. INDE’s system ensured each moment was captured in high-definition photo and video formats, making it instantly shareable through social media, and email.
The Visa-branded HeroMirror AR experience allowed fans an unprecedented opportunity to engage with top Olympic athletes in an interactive and immersive manner. Beyond the roster of star athletes, fans also had the delightful surprise of encountering the official mascots of the Olympics, adding a touch of whimsy and further solidifying the connection to the Games.
Central to the overall experience was the inclusion of Paralympic athletes, showcasing Visa's commitment to inclusivity and celebrating diversity in sports. This thoughtful addition not only elevated the overall user experience but also sent a strong message about the importance of recognizing and celebrating all forms of athletic prowess and achievements
The Visa-branded HeroMirror AR experience allowed fans an unprecedented opportunity to engage with top Olympic athletes in an interactive and immersive manner. Beyond the roster of star athletes, fans also had the delightful surprise of encountering the official mascots of the Olympics, adding a touch of whimsy and further solidifying the connection to the Games.
Central to the overall experience was the inclusion of Paralympic athletes, showcasing Visa's commitment to inclusivity and celebrating diversity in sports. This thoughtful addition not only elevated the overall user experience but also sent a strong message about the importance of recognizing and celebrating all forms of athletic prowess and achievements
Aiming for peak brand and sponsorship performance at Paris 2024 & LA 2028?
Deliverables
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(Hardware / AR Software) in select Olympic locations
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Custom Branded with featured athletes
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Delivered via online dashboard
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