PROJECTS/
Share Your Skills
BroadcastAR Interactive Augmented Reality Experience for The Armoury & Adidas
Overview
Another of INDE’s large-scale interactive AR experiences. This project for Adidas and Premier League team Arsenal featured superstars Mesut Özil, Ainsley Maitland-Niles, and Alex Iwobi, allowing soccer fans the chance to impress them with their skills.
Video courtesy of AFTV
User Experience
A host invites fans to the “activation area” -- or “The Cage” -- and prompts the user to select a player using an easy-to-use interface, such as an iPad. Then, the host directs the user to a designated marker in front of the screen, at which point the selected player walks onto the screen and encourages the user to show off their skills.
When the user is finished, the Arsenal player responds with a “signature reaction,” then poses for the user’s one-of-a-kind photo opportunity. This pic -- as well as the entire performance video -- is captured by the system and can be shared instantly.
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Production Challenges
Each of the players were filmed in green screen for subsequent AR rendering.
Our exclusive BroadcastAR platform allows INDE to mix our production approaches, and for this project in particular, our development team utilised motion-capture techniques that ultimately created a more nuanced and rarefied AR experience.
Learn more about our BroadcastAR Interactive products
Services
📝 Concept & Design
We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.
💻 Content & VFX
As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.
🎬 Global Content Production
Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.
⚙️ Hardware Design
Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.
🌎 Global Installation and Support
For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.