PROJECTS/
Retail Clothing Try-On
Via Mobile and Kiosk Augmented Reality
Overview
INDE’s retail product arm Vyu has created a mobile and kiosk-based system that allows users to explore virtual clothing configurations in real-time using augmented reality.
The challenge
Returns became the new normal when it comes to e-commerce: according to 2018 data free returns or exchanges are the number two reason what makes consumers more likely to shop online, but from a business perspective, returns can gut conversion rates, deplete margins and can even threaten the entire business. Brands are trying their best to provide as realistic expectations as they can to reduce exchange costs.
Most e-commerce sites that specialised in clothing and accessories are already offering multiple photos or videos displaying models wearing the garments to avoid false expectations in potential customers, but they can't be entirely size-inclusive.
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User
Journey
Augmented reality’s unique affordances provide a new option in clothing visualisation. The Vyu development team has analysed consumer flows on various e-commerce sites, and have leveraged the features that already worked well, such as section configuration of the clothes. Augmented reality visualisation then adds a rich media, three-dimensional layer to those existing norms in clothing retail.
Vyu’s approach was different from most virtual try-on systems. Instead of forcing an overlay of the actual garments on the consumer which can often be cumbersome and visually restricted, Vyu’s systems have created an augmented reality visualisation that lets users create custom 3D mannequins based on the physicalities of their own bodies.
Users can set up a virtual avatar by entering their measurements, such as height, waist, or hips. Once they have set up the 3D mannequins, they can virtually try on the items they are considering to buy, using their own living room as a catwalk.
About VYU
Physical retail is evolving. Today’s digital consumers require immediacy, personalisation and customisation as standard in both their shopping and buying experience. Using Augmented Reality and Computer Vision technology, Vyu products are designed to incorporate the innovation and flexibility found in e-commerce into the physical retail space. Vyu products empower and inform brands and customers alike.
From real-time customer metrics to holographic store display via product recognition Vyu provides the framework to make physical spaces digital-ready.
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Services
📝 Concept & Design
We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.
💻 Content & VFX
As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.
🎬 Global Content Production
Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.
⚙️ Hardware Design
Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.
🌎 Global Installation and Support
For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.