iHeartRadio’s VYU Mirror lets you try on Doja Cat’s Wardrobe.

International music star Doja Cat lets you try on her wardrobe in AR thanks to iHeartRadio and INDE’s VYU clothes try-on mirror.

Doja Cat

Fact Sheet

Client

iHeartRadio
Music Festival

Location

T-Mobile Arena
Las Vegas, NV

AR Setup

Vyu Try-on Mirror
by INDE

iHeartRadio, Doja Cat and VYU by INDE

INDE’s next generation VYU Try-On Mirror allowed Doja Cat and iHeartRadio fans to interact onsite with the latest Augmented Reality technology. The seamless, end to end technology aligned perfectly with the IHeartRadio brand, creating dynamic experiences with its favourite stars.

The VYU experience was a new and innovative component of iHeartRadio’s engagement strategy to leverage close relationships with major recording artists. VYU Try-On brings the latest AR know-how to life in a new format, enabling fans to connect with their favourite stars in a safe, innovative manner.

INDE’s groundbreaking AR developers strike again. The first deployment in North America of its VYU Try On Mirror enabled iHeartRadio to leverage its amazing relationships with globally recognised recording artists in a unique fan experience.

INDE’s VYU try-on mirror enabled fans to try on some of Doja Cat’s favorite wardrobe items. The complexity of these garments gave a significant challenge to INDE’s development team to ensure that the digital matched the physical experience of wearing these outrageous garments! Each fan was also given a digital record of their experience, immediately ready to share with friends and family on social media, amplifying iHeartRadio’s investment in the project.

We provide the tools and tech necessary to leverage your partnerships on-site for global impact.

Impact

1

First of its kind, live fan experience

2

Unique interactions with a major recording artist and household name brand.

3

Perfect alignment between INDE, iHeartRadio, and Doja Cat’s needs to bring new technology and experiences to the fore

4

Memorable AR encounters captured and easily shareable on social media.

5

 Outrageous fan engagement.

Experience Overview

INDE’s next generation VYU Try-On Mirror allowed Doja Cat and iHeartRadio fans to interact onsite with the latest Augmented Reality technology. The seamless, end-to-end technology aligns perfectly with the iHeartRadio brand, creating dynamic experiences with your favorite stars

This experience is a new and innovative component of iHeartRadio’s engagement strategy to leverage close relationships with major recording artists. The VYU Try-On brings the latest AR know-how to life in a new format, enabling fans to connect with their favorite stars in a safe, innovative manner.

Deliverables

  • Seamless, user-friendly deployment..

  • Hardware / AR Software)

  • Custom Branded with featured clothing items.

  • Delivered via online dashboard

🐱 INDE 🐱

Doja Cat x I❤️Radio

🐱 INDE 🐱 Doja Cat x I❤️Radio