PROJECTS/
Benefit Cosmetics WebAR Campaigns
Web-based Augmented Reality Experiences for Benefit Cosmetics Customers
Overview
INDE’s collaboration with Benefit Cosmetics created Augmented Reality experiences for the launch of two of their new products - “The POREfessional: Super Setter” and the revolutionary mascara “They’re Real Magnet” - and 3 other mascaras from the same line.
Customer Experience
/ WebAR
Web-based Augmented Reality solutions allow customers to visualise in high quality the new “They’re Real Magnet” mascara, learn about its main features, then try it on and buy it anywhere. The full customer journey illustrates how AR enables users to be immersed in and experience the products outside the confines of physical stores. With outstanding product visualization with no app download needed, the experience is easy to access via simple QR code scan or URL click.
/ AR Face Filters for Social Media
What better way to engage your customers than letting them try-on your product before even stepping foot in the store? Benefit Cosmetics Face Filter Experience, developed by INDE, allows customers to try-on and share Benefit's new “They’re Real Magnet” mascara and its line on social media. Benefit's latest AR campaign engages and entertains its fans with easily-shared branded content, delivering significant ROI on their campaign budget.
/ From Photorealistic products to Animated characters in 3D
For the “The POREfessional: Super Setter” launch campaign INDE and Benefit created a fun, interactive mobile augmented reality experience that enables the audience to interact with a playful and informative virtual character at home, allowing a successful digital product launch.
Impact
Benefit Cosmetics promoted 5 products in Augmented Reality developed by INDE in 2021, shared with 15 million+ customers via Benefit Cosmetics’ website and social media. The AR experience improved conversion and click-through rates vs. more "traditional" digital solutions and funnels.
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Related work
HeroMirror Augmented Reality Experience for Warner Brothers
BroadcastAR Augmented Reality Experience
for Coca-Cola and WWF
Learn more about our WebAR products
Services
📝 Concept & Design
We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.
💻 Content & VFX
As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.
🎬 Global Content Production
Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.
⚙️ Hardware Design
Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.
🌎 Global Installation and Support
For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.