Babolat brings its tennis stars to life in AR with HeroMirror
INDE AR’s Hero Mirror takes to tennis for the first time, bringing Carlos Alcaraz and others to life in Grand Slam style at Wimbledon.
Fact Sheet
Client
Babolat x Wimbledon
Location
London, England, U.K.
AR Setup
HeroMirror Augmented
Reality Kiosks by INDE
Featured Players
Babolat tennis stars Carlos Alcaraz and Rafael Nadal star in Wimbledon AR Grand Slam with INDE’s HeroMirror AR Kiosk.
INDE was delighted when Babolat approached the team to bring AR to tennis for the first time, creating a portable AR installation that its able to bring to multiple events across the world at ATP and WTA events. The ground-breaking French company with massive global reach wanted to see if it could bring a significant number of its globally-recognised athletes into this new, digital/real format. Babolat wanted to illustrate the closeness to its athlete ambassadors such as generational icon Rafael Nadal, multiple Grand Slam winner Carlos Alcaraz, US Open finalist Layla Fernandez and other icons into this new format.
INDE’s experience of delivering installations that leverage globally-recognised talent and premium brands to life in AR was vital to Babolat’s choice of INDE as its partner for this project. The portability and ease of use of the HeroMirror technology delivers significant value as it can travel with the mens’ ATP and womens’ WTA world tours, meaning that what’s historically been an environment for location-specific installations can be used across different cities, countries and continents.
We provide the tools and tech necessary to leverage your partnerships on-site for global impact.
Impact
1
Stunning fan experience, the first AR of its type in Tennis.
2
Unique interactions with multiple top ATP and WTA tour athletes.
3
Bringing Babolat’s family Brand Values to life
4
Memorable AR encounters captured and easily shareable on social media.
5
Grand Slam fan engagement, the first in AR at Wimbledon.
Deliverables
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(Hardware / AR Software) in select Olympic locations
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Custom Branded with featured athletes
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Delivered via online dashboard
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