Auburn University brings you face to face with Yellawood’s HeroMirror.
Top college sports teams hang out with you in 3d thanks to INDE’s collaboration with Yellawood.
Fact Sheet
Client
Yellawood interactive digital activation.
Location
Auburn, Alabama, USA
AR Setup
HeroMirror Augmented
Reality Kiosks by INDE
Featured Teams
Auburn Tigers
Experience Overview
INDE’s HeroMirror delivered the team at Yellawood a slam dunk, touchdown and home run in fan engagement, leveraging its long-standing association with Auburn University and access to their men’s and women’s football, basketball and baseball team members. The AR mirror units provide a college sports first - enabling fans to take AR photos of themselves with “real” members of the Tigers teams that they can take away as a “money can’t buy” digital souvenir.
The HeroMirror is at the peak of INDE’s AR products, bringing ground-breaking AR technology into multiple locations at sports stadia around the world. In this case Tigers fans got a unique experience that aligns with the values of the Yellawood brand, with a high quality activation that aligns with and represents its qualities and aspirations.
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Impact
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Epic Fan Experience: HeroMirror gives Tigers fans the ability to hang out with their favorite sports stars in AR
2
Priceless Interactions with Fan Favorites: Fans walked away with a money-can’t-buy digital souvenir from this unique experience, featuring Tigers Football, Basketball and Baseball men' s and women’s’ team members.
4
Priceless Interactions with Fan Favorites: Fans walked away with a money-can’t-buy digital souvenir from this unique experience, featuring Tigers Football, Basketball and Baseball team members.
5
Memorable Encounters: Designed for shareability, each captured moment left a lasting impression, improving the event's reach.
INDE’s collaboration with our friends at Yellawood enabled fans of the Auburn Tigers that they support to interact onsite at multiple locations at Jordan-Hare Stadium using the latest Augmented Reality technology. INDE’s experience of working with sports stars around the world gives it great insight into working with these heroes of college sports, capturing them into a unique digital fan experience.
This experience brings Yellawood’s close association with Auburn University into a new 3d realm whilst capturing the essence of college football, baseball and baskeyball and the Tiger’s unique fan base. The HeroMirror brings the latest AR know-how to life in a new format, enabling fans to connect with their favourite stars in a safe, innovative manner.
Deliverables
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Seamless, user-friendly deployment..
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AR Hardware and Software.
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Custom Branded with featured College stars
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Delivered via online dashboard
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For fans to spread their experiences across social media.
