Tillys sees 30% Increase in Traffic Thanks to Augmented Reality
Published: June 26, 2018
Tillys, one of America’s leading retail clothing companies has recently disclosed the results of a groundbreaking collaboration with Augmented Reality company INDE.
The effort to connect with its consumer base in a revolutionary way using AR, resulted in increased store traffic and more Tilly’s mobile app downloads, said Jon Kubo, Chief Digital Officer at the Internet Retailer Conference & Exhibition in Chicago (June 5-8, 2018). Foot traffic in Tilly’s Ontario, CA, store, that provided a testbed for future store integration, was up 30% from the start of the AR store window installation, Kubo said in his IRCE session titled “AR Done–and Fun. Don’t Abandon that Idea You are Itching to Try.”
“We’re ecstatic that once again we’ve been able to provide a client with digital innovation that provides a direct impact on the bottom line. Our Vyu range of products is designed to explore how augmented reality and computer vision can provide real value to retailers in difficult times – this is great feedback and a great endorsement of our approach,” said Alex Poulson, CEO of INDE.
About the Project
INDE was commissioned by Tillys to create an immersive retail experience that helps extend their brand voice, boosts customer engagement, and increases foot traffic and ultimately sales. The goal was to transform the physical space of one of the Tillys flagship stores into a living digital space, through an app-free experience that is easy to install and operate, with compelling content that is not only relevant, but also matches the actual store layout.
To bring branded interactive product display to an entirely new level, INDE developed a standalone Augmented Reality display system called VyuAR, with bespoke content for Tillys. The AR store window provided dynamic, two and three dimensional content custom-developed to perfectly fit the store layout. For the initial install multiple pieces of 3D content were designed and built by INDE, including a custom-made Vans skater, a dragon, a giant octopus and a floating shoe.