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Arsenal’s New AR Experience Gets Players Checking Their Fans’ Skills

Premier League football club Arsenal launched their new Adidas home kit on July 1, 2019. Their flagship shop - The Armoury - re-opened its door after a huge rebranding with an Augmented Reality-powered skills area, where fans can have their skills rated by Mesut Özil, Ainsley Maitland-Niles or Alex Iwobi.

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