INDE's Latest AR Photo Booth Lets Fans Celebrate Luke Bryan's Tour and the Announcement of His Very Own Beer Line

Published: February 26, 2020

Luke Bryan's latest collaboration isn't a song; it's a beer. The country music star and American Idol judge has partnered with Constellation Brands - importer of Corona - to create Two Lane American Lager. Fans from Tennessee, Alabama, Florida, North Carolina, South Carolina, Virginia and Georgia who are visiting his "Proud to be Right Here" tour not only have a chance to taste Two Lane, but also have a special virtual meet and greet with the "Knockin' Boots" singer.

Bryan’s team has reached out to AR developer company INDE who has created a kiosk-sized HeroMirror augmented reality experience that lets fans celebrate the tour and the announcement of Two Lane with the singer. After the fans trigger the augmented reality-powered photo booth by motions, they have to pick whether they want to cheer, perform or strike a pose with Luke.

INDE's HeroMirror experiences aren't only the next best thing to an actual meet and greet with heroes, athletes or singers, but they are also offering a one-of-a-kind branding opportunity. The system records the entire encounter, and it can be shared via email or printed onsite with Two Lane branding on it.

While INDE is no stranger to fan experiences having deployed installations for various sports teams, movie studios and attractions, this is the first time they have created a HeroMirror for a singer. 

“We’re delighted that our first steps into working in the music industry is with such a key player - and great guy - as Luke Bryan. This project has worked very smoothly from start to finish, which reflects the efforts that we’ve made in creating a seamless end to end development and delivery process. We’d love to do more projects like this in the future… and it looks as if we have some more coming down the track” said Alex Alanson, INDE's COO.