INDE's Broadcast AR Drives Footfall at the CORE Shopping Centre

Published: May 21, 2019

In April 2019 the CORE in Calgary, Canada has joined the impressive list of shopping malls around the world that hosted BroadcastAR, INDE's award-winning large-screen Augmented Reality solution. Visitors had a chance to interact with three state-of-art AR experiences: Air, Land & Sea; Arctic Explorer; and Back to the Jurassic.

The technology caught the marketing team's attention after seeing a video of it. Marketing Director Allison Onyett said: "I looked at the video and I said, 'We have to have this in the CORE shopping centre'".

The installation was proven to be a great instrument to increase both footfall and engagement for the shopping centre. Caron Anderson, the Acting Marketing Director of CORE added: "With the overwhelming media attention received on this activation, we couldn't be happier with the month-long increase in traffic. As a centre, we saw an 8% increase in foot traffic, drawing shoppers in city-wide. Calgary definitely received an interaction like none other!"

Alex Alanson, INDE’s COO commented that “We’ve been in conversations with Cushman & Wakefield for a long time, and are delighted that a project materialised in one of our favourite countries! This project is further evidence of how simple our solutions are to deploy, and the Core’s active promotion of the installation has driven direct benefits to its key stakeholders - retailers in the mall.”